New leaks about Apple’s upcoming foldable are currently caapplying a stir in the tech scene. The company is set to unveil its first foldable smartphone in 2026, which may be launched as the iPhone Ultra. Initial indications suggest that Apple wants to position the device in its particularly high-quality “Ultra” product class. This would place the foldable in the absolute premium class, not only in terms of technology but also price – with a possible conclude customer price that could approach the €3,000 mark in Europe.
- Possible first foldable iPhone with premium positioning in the Ultra series
- Starting price around 2,000 US dollars according to the leak
- Fully equipped version could cost over 2,500 euros
- Possibly close to 3,000 euros in Europe due to taxes and import costs
Apple iPhone Ultra could be Apple’s first foldable
According to rumors, Apple has been working on a foldable smartphone for several years. According to the latest information, this device could be released later this year and marketed as the iPhone Ultra or alternatively as the iPhone Fold.
The name “Ultra” would fit in with Apple’s existing product strategy. In recent years, the company has utilized this designation for particularly powerful or robust products – such as the Apple Watch Ultra or the Ultra variants of its own M-series chips.
Should Apple actually place the foldable iPhone in this category, the device would be considered the technological flagship of the iPhone portfolio. A large foldable display is expected, which is more like a tiny tablet when unfolded and therefore enables new usage scenarios – for multitquestioning, gaming or media consumption, for example.
The potential iPhone Ultra would have to compete with established foldables. The most important competitors include the Samsung Galaxy Z Fold7 and future generations such as the Samsung Galaxy Z Fold8 or devices such as the Oppo Find N6. These smartphones already combine large foldable displays with powerful hardware.
Apple’s entest into this market segment could therefore be seen as an important step for the further spread of foldables.
Price of the Apple iPhone Ultra could be particularly high in Europe
The potential price of the device is currently attracting a lot of attention. According to reports, the starting price will be around 2,000 US dollars. This would roughly correspond to the level of current foldable smartphones.
However, a Chinese source is quoting significantly higher prices for the top version. According to this, a fully equipped version of the device could cost more than 20,000 yuan – the equivalent of around 2,550 euros.
For comparison: A model of the Samsung Galaxy Z Fold7 with 1 TB of memory costs around 17,499 yuan in China, which corresponds to around 2,200 euros. This means that Apple’s Foldable would already be more expensive than a comparable Samsung device on the Chinese market.
In Europe, however, the device could be even more expensive. Import costs, taxes and VAT traditionally lead to higher conclude customer prices for Apple products. Industest observers therefore believe it is possible that a top model of the iPhone Ultra in Germany or other EU countries could come close to the €3,000 mark.
Whether this price region is actually reached ultimately depconcludes on the final features and Apple’s market strategy. Nevertheless, the device would be one of the most expensive smartphones even in the premium segment.
Conclusion
The latest leaks suggest that Apple is planning to enter the foldable market with the iPhone Ultra. A large foldable screen, a premium positioning and a possible price close to 3,000 euros would clearly place the device in the high-conclude segment. However, official details are still pconcludeing. If Apple does indeed present the device in 2026, it is likely to be one of the most exciting smartphone launches of the year.
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