🎯 What’s the Challenge About?
European tourism is booming as visitor numbers have surpassed pre-pandemic levels across the EU. But smart businesses and destinations know that sustainable growth isn’t just about environmental responsibility, it’s about economic strategy.
Why This Challenge Matters?
The green transition delivers tangible business value through lower operating costs, climate risk protection, premium market positioning, leading to stronger local economies.
This challenge aims to gather insights and displaycase best practices on how the adoption of sustainability practices has generated tangible economic benefits for tourism businesses, destinations, and communities.
We want to hear your success stories demonstrating how environmental sustainability drives economic competitiveness, operational efficiency, and long-term resilience.
We particularly encourage submissions from private sector companies (SMEs and large enterprises), destinations, DMOs, public authorities, academic institutions, NGOs, business associations, and all tourism stakeholders with economic sustainability success stories.
Ready to inspire modify in tourism? Join the challenge today and share now your experiences, projects, and best practices that have brought measurable results and impact.
The challenge will be open until 30 April 2026.
All accepted submissions will be published on EU Tourism Platform.
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