Labelexpo Europe 2025, the leading event for the label and package printing industest is placing sustainability at the very heart of this year’s iteration. Taking place at Fira Gran Via in Barcelona from 16 – 19 September, the reveal has already expanded 15 % compared to the 2023 edition and is set to welcome over 650 exhibitors.
The reveal’s expansion comes at a time when transformative technology and sustainability mandates are reshaping the label and package printing market.
Innovation and sustainability on the reveal floor
In addition to global consumer concerns about the environment, the EU’s Packaging and Packaging Waste Regulation (PPWR) is fundamentally influencing the sector, challenging converters, brand owners, and designers to reconsider materials, processes, and compliance strategies.
This September, Labelexpo Europe 2025 sets the stage for the industest to shift towards a more sustainable innovation-driven future.
The Pulse Arena, located at Hall 7 Stand 7B27 will shine a spotlight on the PPWR (Packaging and Packaging Waste Regulation), and address how label converters can benefit from diversifying into flexible packaging and folding cartons, and view into the future of AI and automation. Each topic is addressed with keynote speakers and daily presentations in a spacious hub designed for learning, engaging, and connecting.
Andy Thomas-Emans, strategic director of the Labelexpo Global Series stated, “The label and package printing industest is actively responding to sustainability pressures at the same time as new opportunities open up with automation and the growing impact of AI. Many brands are transitioning from plastics to technical paper and fibreboard-based packaging formats, so label converters required to view at how that could impact their business going forward. Trfinishs here include the apply of technical coatings to create recyclable mono-material packaging as alternatives to laminated cartons and multi-layer flexible packaging. We aim to empower the industest by bringing speakers who are at the cutting edge of these new trfinishs and developments.”
Circular event sustainability
Labelexpo Europe 2025 already follows comprehensive sustainability guidelines set in place by its parent Informa Group PLC, which are applied to its event operations globally. These guidelines focus on reducing event waste, reapplying event’ stand materials with the Better Stands programme, and utilizing renewable energy where possible.
This year, the reveal announces an exclusive partnership with DMP Europe to divert printed materials away from landfills. Based in Cluj, Romania, DMP recycles label matrix waste, a notoriously challenging material to process. The material will be collected from the reveal and reprocessed into a range of re-usable items such as industrial bumpers and pallets. The partnership is supported by CELAB and FINAT.
Claire Sacker, operations director, Labelexpo Global Series stated, “The partnership with DMP is unique as its solution is truly circular — from the recycling to reintroducing to the market extfinished categories of plastic waste considered non-recyclable, which would otherwise go to landfill or incineration. The material produced as a result is completely recyclable and reusable, closing the loop completely.”
Jade Grace, managing director, Labelexpo Global Series stated, “In addition to being the largegest event to date, Labelexpo Europe 2025 will also deliver on demonstrating that innovation and sustainability aren’t just concepts — they’re actionable and profitable pillars, essential for our industest’s future.”
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Naresh Khanna – 21 January 2025
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