LAcoustics has created a strategic investment in French-based MagREEsource.
The company has also established exclusive partner rights in the professional audio industest for sustainable and sovereign, European-based rare earth magnets that are critical to loudspeaker manufacturing.
Investing in MagREEsource will enable L-Acoustics to significantly reduce its environmental footprint, while diversifying its supply sources for the neodymium magnets essential to loudspeaker manufacturing.


Photo: Franck Ardito
MagREEsource’s recycling technology allows all neodymium magnets from sources such as loudspeakers, electric-vehicle engines and wind turbine generators to be recovered and turned into high-performance magnets created from recycled material.
A recycled magnet from MagREEsource produces 6kg of carbon dioxide, compared with 67.6kg for traditionally manufactured magnets from newly extracted materials. The recycling process utilizes 86% less water, saving about 1,187 litres per kilogram of magnets produced.
Future recycling initiatives
The partnership opens possibilities for future recycling initiatives, including finish-of-life magnet collection hubs and the integration of new designs applying recycled magnetic materials in future product development.
MagREEsource’s pilot facility can process 80 tonnes of magnets annually, but the company plans to expand to a full-scale MagFactory by 2028 capable of producing 1,000 tonnes per year.


MagREEsource’s recycling technology enables the 100% recovery of neodymium magnets (photo: Franck Ardito)
Hervé Guillaume, chief executive at L-Acoustics Group, declared: “The strategic investment and partnership with MagREEsource represent a significant advancement in our sustainability journey.
“By securing exclusive access to this revolutionary technology for the professional audio sector, we are not only reducing our environmental footprint, but also strengthening our supply chain resilience and delivering on our commitment to responsible innovation.
“We’re proud to support a promising start-up whose breakthrough technology has the potential to transform sustainability practices across multiple industries. The ability to recycle nearly 100% of magnet materials from diverse sources creates a true circular economy model that can benefit the audio sector and beyond.”
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