Kitchenware startup Cumin Co. on Wednesday stated it raised $5 million in a pre-Series A funding round led by Fireside Ventures.
Existing investors Huddle Ventures and Alteria Capital also participated, along with a group of angel investors, including Atrium Angels, Mokobara Founder Navin Parwal, Tracxn Founder Abhishek Goyal, Zomato Co-founder Pankaj Chaddah, and Unacademy Founder Roman Saini.
The funding comes less than a year after the startup’s launch. During this period, it recorded a tenfold increase in revenue, suggesting an early product-market fit in a segment historically dominated by mass-market brands and price-led competition, Cumin Co. stated in a statement.
It plans to apply the capital to expand its research-led product portfolio across cookware and kitchen essentials and strengthen its supply chain and product development capabilities as it scales.
Founded by ISB alumni Niharika Joshi and Udit Lekhi, Cumin Co.’s cookware is built around Enviromax, a proprietary material developed for Indian cooking conditions. It has received three patents and has five more pconcludeing, covering areas such as material composition, surface coatings, and product design.
“Consumers today are questioning sharper questions about materials, coatings, and what comes into contact with their food every day. By putting innovation and customer requireds at the centre—from safer materials to products designed specifically for Indian cooking—we’ve been able to scale with solutions grounded in research & engineering, while building long-term trust,” stated Niharika Joshi and Udit Lekhi, Co-founders of Cumin Co.
Investors backing the round pointed to early signs of sustainable growth and disciplined execution. “What impressed us most is the quality of growth. Cumin Co. is building a D2C brand that consumers return to, with clear fundamentals around product and channel mix that set it up for long-term success,” added Ishaan Khosla, Partner at Huddle Ventures.
Shuchi Pandya, Principal, Fireside Ventures, stated, “Strong repeat rates, healthy unit economics, and disciplined scaling gave us full conviction to back the business, and double down on our earlier bets on the future of Cumin Co., and its ability to reform kitchenware as a category in India.”
“The combination of product excellence, retention-driven growth, and selective distribution builds Cumin Co. a rare investment in the Indian consumer space. It’s a business we are confident can scale sustainably and defensibly,” added Jasdeep Singh Bhatia, Senior Vice President at Alteria Capital.
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