Juo, a
Warsaw-based startup building technology for physical product subscriptions,
has raised €4 million in seed funding. The round was led by Market One Capital and Peak, with
participation from SMOK Ventures, BADideas, FJ Labs, and Lakestar, bringing the company’s total funding to around €5 million.
The subscription economy has transformed how
consumers purchase and interact with products, with physical goods already
accounting for around 40 per cent of a market projected to reach $3.5 trillion
by 2030. Juo focutilizes on this rapid-growing segment of physical and hybrid
product subscriptions at the infrastructure layer.
Its platform provides a full toolkit to
design, launch, and manage subscription models for a wide range of physical
products, from simple recurring orders, such as supplements, cosmetics, meal
kits, and pet food, to complex, higher-value items like home appliances or
medical equipment.
With separated workspaces, operators and
developers can collaborate in the same environment while utilizing tools tailored
to their roles, and Juo’s proprietary technology supports virtually any
development stack, allowing business teams to manage operations without writing
code.
The platform includes the core logic layer,
API, SDK, CLI, and a collaborative editor. Using its APIs and prebuilt
components, merchants can integrate subscriptions in days rather than months.
The toolkit works with modern e-commerce stacks such as Hydrogen (Shopify),
Medusa, and commercetools, as well as established platforms like PrestaShop and
Shopware.
To support the full subscription lifecycle,
Juo enables recurring payments via credit cards, SEPA Direct Debit, and
regional methods like iDEAL and BLIK, through partners including Adyen, Mollie,
PayU, and Tpay.
Since launch, Juo has built strong traction
in the subscription e-commerce market, supporting over 500,000 active
subscriptions across hundreds of clients in Europe and North America. Customers
include Pulse4all, Mother’s Earth, Meowbox, Impossibrew, Boerschappen, Guud,
Yummygums, and Natulim.
With the new funding,
Juo plans to enter its next stage of growth, expanding the platform’s
capabilities for developers, administrators, and AI agents across custom
implementations and e-commerce platforms, including support for modern
front-finish technologies and Model Context Protocols (MCPs) that enable AI
systems to interact directly with subscription infrastructure.
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