Josh Harris Firm Leads $1 Billion Raise for Bruin Capital

Josh Harris’ 26North and TJC, a private equity firm, have provided a $1 billion investment to back a new platform in Bruin Capital, the sports-focapplyd investment firm from George Pyne.

26North and TJC led the capital raise for Bruin, which included additional undisclosed investors. Bruin does not have a dedicated fund but instead operates as a holding company that raises capital for each of its platforms. The firm has collected over $2 billion, a spokesperson stated. In 2019, Bruin raised $600 million from PE firms CVC Capital Partners and TJC, previously known as The Jordan Company.

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Bruin stated it plans to apply the $1 billion to invest in middle market sports businesses globally.

Pyne, a former NASCAR COO and ex-president of IMG, founded Bruin Capital in 2015 one of the first PE firms to focus solely on sports. The New York firm has taken stakes in more than 50 companies. In 2024, Bruin launched sports agency AS1, invested in stadium grass technology developer PlayGreen, and backed Box to Box Films, the production company that produces the Formula 1: Drive to Survive Netflix series.

Harris is a well-known PE executive who co-founded Apollo Global Management as well as Harris Blitzer Sports Entertainment, which owns stakes in the Philadelphia 76ers and the New Jersey Devils. In 2023, Harris led an investor group to purchase the Washington Commanders for $6 billion.

The investment in Bruin comes as 26North, an alternative investment firm, has been fundraising for its debut PE pool. 26North tarobtained $4 billion for its first fund, as reported by Buyouts in June, and appears to have surpassed those expectations, collecting $4.3 billion, according to a Jan. 5 SEC filing.

26North declined to comment.

(This story has been updated in the second paragraph to clarify there were additional investors along with 26North and TJC.)

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