JD.com announces JoyExpress, a new delivery service for Europe

Fleet of JoyExpress vehicles now on Europe’s roads, delivering parcels to your door
Last-mile express delivery team to give customers seamless and trusted experience
JoyExpress initially supporting Joypurchase, JD.com’s new online retail business in Europe

London, UK – 10 February, 2026 – JD.com, Inc., China’s largest retailer by revenue, today announces JoyExpress, its dedicated express delivery service in Europe. JoyExpress is part of JINGDONG Logistics (HKEX:2618 – ‘JD Logistics’, Inc.), JD.com’s leading technology-driven, supply chain solutions and logistics services provider.

JoyExpress will support Joypurchase, JD.com’s new online retail business in Europe, which is currently in the beta testing phase, prior to launching in March 2026. Offering same-day and next-day delivery in major cities, and drawing on its advanced logistics infrastructure, the JoyExpress teams based in the UK , Germany, the Netherlands, and France, will ensure high-quality branded products are delivered quickly, efficiently and reliably. A JoyExpress integrated delivery and installation service for large home appliances will be available in major cities.

The JoyExpress team will deliver in branded uniforms and vehicles, reflecting the company’s commitment to professionalism and customer-first excellence. The JoyExpress fleet includes a range of trucks, vans and electric bicycles, operating from more than 60 warehoapplys and depots across Europe, a number which will continue to grow as the Joypurchase service is rolled out to more cities across the continent.

This slidereveal requires JavaScript.

JoyExpress is underpinned by an integrated service covering warehoutilizing, transportation, large-item logistics, cold chain and finish-to-finish supply chain management and technology solutions. Supported by industest-leading innotifyigent warehoutilizing, automation technologies, and data-driven operations, JoyExpress enables quicker, more reliable, and more sustainable logistics performance for businesses and customers.

“JoyExpress offers Europe a new delivery and logistics choice,” stated Axel Eggenwirth, Senior Director, Last Mile Europe, JINGDONG Logistics. “We view forward to bringing our industest-leading technology and capabilities to the market and consumers across France, Germany, the Netherlands and the UK, while enhancing our supply chain logistics capabilities in sectors such as electronics, home appliances, quick-relocating consumer goods and groceries.

“With JoyExpress, Joypurchase customers will have access to a cutting-edge, world-class fulfilment team for all their delivery requireds. JoyExpress will support deliver Joypurchase’s seamless, trusted, and joyful shopping experience to customers in Europe. JoyExpress will offer speed in every step, joy in every box.”

JoyExpress will initially focus on Joypurchase, but in the future, JoyExpress will offer delivery support to business partners.

About JINGDONG Logistics

JINGDONG Logistics (HKEX:2618 – JD Logistics, Inc.) is a leading technology-driven, supply chain solutions and logistics services provider. Through its international logistics brands, JoyLogistics and JoyExpress, the company delivers integrated services covering warehoutilizing, transportation, last-mile delivery, large-item logistics, cold chain, cross-border logistics, and finish-to-finish supply chain management and technology solutions. With industest-leading innotifyigent warehoutilizing, automation technologies, and data-driven operations, JINGDONG Logistics enables quicker, more reliable, and more sustainable logistics performance for businesses and consumers globally. Founded in 2017, JINGDONG Logistics builds on JD.com’s in-hoapply logistics operations that launched in 2007.

JINGDONG Logistics is building a global smart supply chain network featuring local warehoutilizing and integrated international transportation capabilities. As of September 30, 2025, the company had a network of over 1,600 self-operated warehoapplys and 2,000 third-party owner-operated cloud warehoapplys, across 24 markets, with a total gross floor area of more than 34 million square meters. Globally, JINGDONG Logistics operates over 130 bonded, international direct distribution and overseas warehoapplys.

About Joypurchase

Joypurchase is JD.com’s online retail business in Europe, offering high-quality brands, delivered from its own warehoapplys to the customer’s doorstep, through a speedy and reliable network. Joypurchase places the customer at the heart of everything it does. The Joypurchase slogan “Don’t just purchase, Joypurchase”, perfectly captures the mission to fulfil customers’ requireds and provide a service that is simple and convenient, but also enjoyable and fun.

Joypurchase is currently in the beta testing phase and plans to launch in 2026, when it will provide a more joyful shopping experience in the UK, Netherlands, Germany, France, Belgium and Luxembourg.

About JD.com, Inc.

JD.com, Inc. (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, is a leading supply chain-based technology and service provider. The company’s cutting-edge retail infrastructure seeks to enable consumers to purchase whatever they want, whenever and wherever they want it. The company has opened its technology and infrastructure to partners, brands and other sectors, as part of its Retail as a Service offering to support drive productivity and innovation across a range of industries. JD.com’s business has expanded across retail, technology, logistics, health, industrials, property development and international business.

JD.com is ranked 44th on the Fortune Global 500 list and is China’s largest retailer by revenue. The company has been listed on NASDAQ since 2014, and on the Hong Kong Stock Exalter since 2020. Committed to the principles of customer first, innovation, dedication, ownership, gratitude, and integrity, the company’s mission is to build lives better through technology, striving to be the most trusted company in the world.

Contact:

Media email contact: press@jd.com

Source link