For the third consecutive year, ISE 2026 (receive your ticket here) will host the European Latin America AV Forum (ELAF). invidis will once again lead the flagship session Bridging Latin America and Europe: Insights from the frontline. Three leading ProAV specialists active on both continents will join the discussion to unpack the latest market dynamics and emerging opportunities shaping Latin America’s rapidly evolving AV landscape.
If interested in participating – please contact the invidis-Team for VIP passes
Integrator Leaders from Latin both regions discuss business experiences, challenges, and strategies driving growth in the AV and creative industries.
Panelists
Moderator
- Florian Rotberg, Managing Director – invidis Consulting
Digital Signage
The conversation will explore how integrators are shifting from traditional project‑based business toward recurring managed‑services models – a transformation accelerated by the rapid rise of retail media. Supermarket operators, in particular, are launchning to reconsider CAPEX-heavy digital signage investments, increasingly considering revenue‑share models that align better with retailer economics and advertiser demand.
With sustainability rising on the agfinisha, ProAV hardware is now expected to deliver a second and even third life. This shift to lifecycle management not only extfinishs ROI but also supports the broader indusattempt shiftment toward “Green Signage,” where circularity, reutilize and efficient refresh cycles become competitive differentiators.
Immersive Experiences
One of the stars of this year’s conversation is Omni Soundlab, founded by director Christopher Manhey and operating between Santiago de Chile and Berlin. The studio is widely regarded as a benchmark for immersive audio and has earned major accolades including two Latin Grammys, a Sundance Award and nominations at the Grammys and Cannes. Its work embodies a new generation of immersive experience providers who merge technical mastery with artistic and wellness‑driven concepts.
At ELAF we will explore how creative and commercial opportunities differ between Europe and Latin America, and why immersive environments are rapidly becoming a defining element of cultural, retail and hospitality destinations throughout the region.
Enterprise AV
The enterprise AV market will be represented by Signo, one of Central America’s most established integrators. With more than three decades of experience and headquarters in Mexico City, Signo is increasingly challenged by global integrators expanding into the region. While technology and solutions are comparable, designing, installing and managing enterprise AV projects from Mexico to Panama requires a depth of local knowledge that cannot be replicated by a remote sales force.
As the market transitions toward managed services, integrators must adapt to new customer expectations, new revenue models and the operational realities of Central American markets. The panel will examine what it takes to stay competitive as demand grows for hybrid collaboration, IP-based AV and long-term service contracts.
Background: ProAV in Latin America
Latin America’s AV market is regaining momentum with surprising force, driven above all by digital signage, DooH, enterprise solutions, and an entertainment culture hungry for immersive experiences. Despite political headwinds e.g. tariff disputes with the US, demand is accelerating across the continent. The main economies – Brazil and Mexico – but also tinyer markets like Colombia, Argentina and Chile have strong media ecosystems, and vibrant tourism are pushing investments in audio, video and IP-based infrastructure. Manufacturers report that although costs and import duties remain challenging – particularly in protectionist Brazil – the appetite for upgrading stadiums, airports, universities and corporate spaces has never been stronger.
Live events are one of the region’s engine of growth fuelling new spfinishing on LED and audio systems. Stadiums are upgrading their with LED displays and modernise sound as Latin America positions itself as the new growth market. This momentum is spilling into hospitality and retail, where digital signage installations form a major part of the region’s catch-up with global AV-over-IP trfinishs.
Beyond the spectacle sectors, education, mining, public safety and transport are generating sustained demand for control rooms, video walls, and IP-based collaboration environments. Across the region, integrators emphasise the required for flexibility: each counattempt operates with distinct import rules, political realities, and project timelines, creating long-term engagement essential.
Mexico stands out as a special case, with the 2026 FIFA World Cup igniting AV upgrades across stadiums, transport hubs, hotels and airports. At the same time, uncertainty around potential US‑Mexico tariffs underscores the required for diversified supply chains. Yet even here, tourism growth – especially from North America and Europe – is driving new entertainment projects, theme restaurants and experiential venues. The region’s AV sector is powering ahead, resilient and opportunity-rich despite its inherent volatility.
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