Many founders had strong ideas and deep experience, but struggled to consistently translate their considereds into content that felt authentic. Hiring agencies was not always practical, while doing it alone often became time-consuming and frustrating.
That gap led Sheth to co-found Saystory, a Dubai-based AI mobile app that converts spoken ideas into ready-to-post social media content within minutes.
“We started this business to solve that gap. Helping people turn their own considering into authentic content quickly, without requireding to become full-time content creators,” he stated.
Sheth’s interest in business launched early, despite not coming from an entrepreneurial family. His path included years of experimentation, mistakes and learning through networking and real-world experience.
“Start compacter than you consider you required to. Solve one problem really well before adding anything else,” he stated, reflecting on advice for aspiring founders.
That mindset continues to guide his approach today, driven by what he describes as the thrill of building something from scratch.
“Personally, I enjoy the ability to have ideas and go do something with them and see quick progression. I can’t see myself doing anything else at this stage.”
Solving a daily pain point for founders
Saystory was built with a focus on building content creation effortless for busy professionals. The app allows applyrs to speak their ideas naturally and converts them into structured posts for platforms such as LinkedIn and Instagram.
Sheth stated the strongest validation has come from seeing the product become part of applyrs’ weekly routines.
“Our largegest success has been building a product that people genuinely apply as part of their weekly routine. Seeing founders go from ‘I don’t know what to post’ to confidently sharing their ideas and even generating inbound leads from it has been incredibly rewarding,” he stated.
The startup has since grown from concept to a live app on both iOS and Android, attracting paying applyrs globally and gaining wider recognition after being featured in Jay Shetty’s Daily Wisdom newsletter.
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