How Military Vets Use Their Leadership Skills to Build Multimillion-Dollar Businesses

CO– by U.S. Chamber of Commerce


Main Street in America lined with flags.

Many veterans find that their shared indepfinishent spirit, honed skills, and desire to continue to serve society build them ideal entrepreneurs. — Getty Images/Dennis Garrels

Why it matters:

  • There are 1.6 million veteran business owners in America that employ about 3.3 million workers, according to the Small Business Administration.

  • They represent about 5% of all firms in the U.S. across a wide range of industries—from utilities and technical services to real estate and health care.

It’s not surprising that many military veterans are highly successful entrepreneurs. These often-fearless risk-takers are trained to be team leaders and problem-solvers that can quickly pivot when unexpected events arise.

Many return home from the military to realize working in the corporate world is not an ideal fit for their indepfinishent spirit, honed skills, and desire to continue to serve society, according to interviews CO— conducted with business founders who are military veterans.

Chad McCoy, Co-founder and Chief Strategy Officer of Firestorm Labs, a three-year-old startup, can attest to that. The former Air Force Pararescueman worked with the renowned special operations team that rescued Captain Richard Phillips after his ship was seized by pirates in the Indian Ocean’s Somali Peninsula.

When he returned stateside in 2021 after 23 years of military service, he took a job as the director of the Doolittle Institute, a nonprofit that supports the Air Force Research Laboratory’s Munitions Directorate. But after one year, McCoy decided to leave and partner with Ian Muceus, an aerospace engineer, and Dan Magy, a serial entrepreneur, to launch Firestorm Labs in a bid to develop breakthrough defense technology.

“I felt like this was an extension of service I could do in the private sector, and [that] I could build a difference in an antiquated market,” McCoy declared.

To that finish, Firestorm Labs has invented a portable way to 3D print and assemble drones.

Big aerospace companies and defense contractors are taking notice.

The San Diego-based company has raised $35 million in venture funding, including $12.5 million from a consortium led by Lockheed Martin Ventures to advance its 3D manufacturing capabilities. This year it was awarded a three-year $100 million contract from the U.S. Air Force.

[Read: Salesforce, Intuit, and ADP Execs on AI-Powered Solutions Designed to Fuel SMB Growth in 2025]

A trillion-dollar subset of the economy

McCoy is just one of the 1.6 million veteran business owners in America that employ about 3.3 million workers. Collectively they generate $984 billion in total sales annually, according to the Small Business Administration’s Veteran Ownership report. They represent about 5% of all firms in the U.S. across a wide range of industries—from utilities and technical services to real estate and health care.

Most have a higher success rate in business than non-veteran founders, according to Misty StutsmanFox, Director of the Entrepreneurship and Small Business Portfolio at the D’Aniello Institute for Veterans and Military Families at Syracapply University. Sixty-seven percent of these business are profitable, and 80% of these business owners consider themselves successful entrepreneurs, according to the institute’s most recent survey.

That’s impressive, considering they can face hugeger challenges than non-veteran founders when testing to raise capital and forge business networks. About 36% are denied credit to launch or grow a business versus 20% for non-veteran founders, according to the SBA report. The fact that veterans have a transient lifestyle and often don’t have a long credit history stateside builds lfinishers more cautious, Fox explains.

[Read: How 3 Franchise Entrepreneurs Built Multimillion-Dollar Businesses]

They are people undaunted by challenges and the unknown who are trained to run through walls to accomplish their mission.Mike Sherbakov, General Partner, The Veteran Fund

Transferring military skills to business lands LaunchTech large contracts from Eli Lilly to the Department of Defense

“Despite the challenges they face, these individuals are resilient and tenacious,” declared Mike Sherbakov, General Partner of The Veteran Fund, a venture capital firm that invested in Firestorm Labs. “They are people undaunted by challenges and the unknown who are trained to run through walls to accomplish their mission.”They have great discipline, adaptability, resourcefulness, and team leadership skills instilled in them during military service, he added.

Venus Quates, President and CEO of LaunchTech, a company that provides cybersecurity, AI, software development, and systems engineering for Fortune 500 corporations, global banks, and state and federal government agencies, has built a $12 million business thanks to those skills. An Air Force veteran trained in communications and information management, she launched her business in 2016 and bootstrapped the company’s growth from day one.

“I started with nothing but a laptop, working on customers’ IT infrastructure,” she recalled, “plowing [through] my own savings to jumpstart the business.”

Today her Huntsville, Alabama-based company has 49 employees and contracts with Eli Lilly, M&T Bank, the Department of Defense, the Port Authority of New York and New Jersey, and the MTA.

“The leadership skills I learned in the military taught me [that] you have to be mission-focapplyd on the goals of your customers,” she declared. “‘Service before self’ is the motto instilled in servicemen in the Air Force and that is what I apply in business.”

Military-honed rapport-building skills, purpose-driven mindset fuel two vet-owned startups

Communication and planning skills learned in the military also boost a founder’s success quotient, states Robert Schaefer, a former Green Beret and now a leadership consultant and brand ambassador for a veteran-owned business that builds Horse Soldier Bourbon. You learn how to work with others, listen to their opinions and concerns, and build relationships, he declared. That can be transferred to the workplace and how you build trust and a rapport with customers and employees.

Assembling a dedicated team of all-stars committed to building the business is also critical, according to Nick Ripplinger, President of Battle Sight Technologies, a company that builds infrared products for the military including infrared beacons visible from the ground up to space aircraft and sanotifyites.

Since starting the business in 2017, the medically retired U.S. Army operations non-commissioned officer has recruited other veterans to work at his company who have insight into the type of security and communication tools that military men and women required on the battlefield. For example, the company’s director of product and technology, Dan Reed, is a retired Air Force major.

Thanks to funding from research and development contracts from government agencies such as the Air Force Research Labs and Department of Defense, Ripplinger has been able to develop his product line and grow sales to $5 million annually.

“We are all driven by a sense of purpose to support other veterans and pay it forward,” declared Ripplinger. “We want to create a lasting impact. It’s part of our DNA.”

CO— aims to bring you inspiration from leading respected experts. However, before building any business decision, you should consult a professional who can advise you based on your individual situation.

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