Once India’s craft beer breakout star, Bira collapsed under unchecked ambition, runaway costs and a founder who just could not slow down.
18 December, 2025•15 min
18 December, 2025•15 min
Why read this story?
Editor’s note: If you are building a startup or a consumer brand with VC money, this story is essential reading for you. For investors who like to take board positions in portfolio companies, this one’s for you as well. For academics and students of entrepreneurship, you will do well to read this story as a case study that documents the fine line between ambition and hubris.
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