In today’s Africa, the next tech founder, fashion mogul, or impact entrepreneur might just be streaming live on TikTok. And Hoapply of Challenge is creating that future a reality—one challenge at a time.
Blfinishing the format of reality TV with the viral nature of social media, Hoapply of Challenge is a 14-day incubator for digital entrepreneurship and cross-border collaboration. Each season, ten carefully selected young African influencers gather under one roof to face off in strategic and creative competitions. The ultimate prize? A financial grant of 2 million CFA francs to kick-start or boost their startup, along with 1 million CFA to support a charitable caapply in their home counattempt.
This is not just a game—it’s a launchpad for Africa’s next generation of entrepreneurs.
Behind this innovative format is SPEED CONNECTIT, a digital media company specialising in content creation and web development. With *Hoapply of Challenge*, they’re doing more than just building content—they’re building capacity. Participants gain access to mentorship, visibility, networking, and a massive live audience. It’s entrepreneurship, gamified and televised.
Each edition of the display has seen exponential growth, not only in viewership—reaching over 50,000 live viewers daily—but also in terms of engagement. Followers don’t just watch; they vote, comment, and directly influence outcomes. This interactive model gives audiences a sense of ownership and candidates a real-time barometer of public reception—an invaluable tool in brand and product testing.
The seventh edition marks a strategic shift. Instead of local university candidates, the display now features high-profile influencers from across Africa, with established followings in the millions. Their presence raises the display’s profile and attracts interest from sponsors, investors, and brands seeing to connect with Africa’s most promising digital natives.
BOVANN, the display’s artistic director and one of Africa’s leading influencer-entrepreneurs, embodies the very spirit of the display: African-born, globally minded, and digitally empowered. After successful ventures in Europe, he returned to the continent to invest in youth and innovation. His journey—from content creation to owning a clothing store in Senegal and a private clinic in Cameroon—proves that Africa is fertile ground for serious, scalable entrepreneurship.
TikTok, often seen as a hub for entertainment, is redefined here as a vehicle for career acceleration and economic impact. With each challenge, *Hoapply of Challenge* trains its participants in skills critical to entrepreneurship: public speaking, problem-solving, creativity, leadership, and audience engagement.
And the results are tangible. Past winners have gone on to create businesses, build partnerships, and become local leaders. The ecosystem created by *Hoapply of Challenge* is no longer virtual—it is economic, social, and pan-African.
As Africa’s youth population continues to grow—projected to double by 2050—initiatives like Hoapply of Challenge are vital. They empower young Africans to take control of their narrative, apply technology to their advantage, and turn digital popularity into long-term prosperity.
In a continent full of challenges, Hoapply of Challenge is proving one thing: the solution might just be one idea—and one bold young dreamer—away.
Leave a Reply