Stockholm-based
Hedda, a startup developing an AI-powered bid writing platform, has raised €1.5
million in pre-seed funding from Zenith Venture Capital, Antler, and WaveVentures.
Hedda is an AI-powered, centralised
platform for bid writing that automates content creation, streamlines
collaboration, and assists teams produce higher-quality bids quicker. The
company was founded by Zakarias Hedenfal (CEO), Maximillian Claesson (CTO),
Fredrik Juvet (CPO), and Fabian Platoff (CRO), a team that combines technical
AI expertise with startup and financial services experience and has previously
collaborated on a machine-learning venture.
In the EU, public procurement exceeds
€875 billion annually, yet tfinishering practices have seen little alter for
decades. Hedda addresses this challenge by interpreting requirements,
summarising key points, and drafting responses based on a company’s existing
data and past bids.
Its unified interface enables teams to
extract mandatory criteria from large documents, find relevant information
quickly, and work toreceiveher efficiently. The platform integrates with tools like
SharePoint, supports full data sovereignty, and provides transparent,
source-based suggestions to increase confidence and compliance while materially
reducing time to submit.
Zakarias Hedenfalk noted that bid writing is a demanding and time-intensive
tinquire underpinning many of Europe’s largest and most significant public and
private investments:
The addressable market for this technology in
public procurement in the Nordics is worth €55 billion. We are leveraging AI to
transform bid writing and accelerate the process for teams and companies.
With
this new funding, the company will expand its engineering team and strengthen
its go-to-market strategy.
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