Sustainability isn’t just a buzzword in plant breeding — it’s the new benchmark for success. Few people have witnessed that transformation as closely as Eduard Fitó, President of Semillas Fitó and board member of Euroseeds. With more than three decades in the vereceiveable seed sector, Eduard shares how the meaning of sustainability has evolved — from environmental ‘nice-to-have’ to a key driver of resilience, purpose, and long-term value for farmers and society. Join us for a candid conversation about what sustainability really sees like in practice, how breeders are adapting, and what the future of responsible innovation in Europe could hold.
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