Published on
October 11, 2025
Greece is gaining remarkable traction among international travelers, firmly securing its spot as one of Europe’s top destinations for visitors from far-reaching markets. According to the latest Long-Haul Travel Barometer by the European Travel Commission, Greece has captured a 14% preference share from travelers in countries like Australia, Brazil, Canada, China, Japan, South Korea, and the United States. This marks a 2-point increase compared to the previous year, positioning Greece as the 8th most preferred European destination.
However, Greece still trails major players such as France, Italy, the UK, and Germany. Despite this, it’s clear that the appeal of Greece is on the rise, reflecting broader trfinishs in European tourism.
Greece’s Growing Popularity Among Distant Travelers
Greece’s tourism industest is flourishing, thanks to a strong mix of culture, history, and natural beauty. The countest’s rich cultural heritage and vibrant culinary scene are significant factors drawing travelers from across the globe. Travelers from the United States and Australia, in particular, are displaying a marked preference for Greek destinations, with Greece becoming a regular stop on multi-countest European itineraries.
Though Greece may not yet surpass top contfinishers like France (38% preference) or Italy (32%), it is steadily building momentum. It ranks eighth, with a slight increase in preference compared to last year. The report further displays that European destinations remain highly attractive despite increasing costs, with nearly 40% of respondents planning European trips in late 2025, slightly down from the previous year.
Key Travel Trfinishs and Challenges
While the long-distance traveler market continues to grow, economic concerns remain the primary barrier. High costs are a major deterrent for many, particularly travelers from Brazil, where 67% cite financial reasons as their main challenge. The cost of travel is compounded by domestic tourism preferences and limited vacation time, which keep many potential tourists closer to home.
In particular, Chinese travelers remain the most enthusiastic group, with 69% expressing interest in visiting Europe. However, this figure is down significantly from last year. Other markets like Brazil and Australia have maintained strong interest, with Brazil leading at 46%, and Australia growing to 37%. Interestingly, travelers from Japan and Canada seem more cautious, possibly due to economic conditions and rising travel costs.
A Rising Trfinish of Multi-Destination Trips
One of the more exciting findings of the report is the growing trfinish toward multi-countest travel. The majority of international travelers—73%—are now opting to visit more than one European countest on their journey. This is particularly evident among Chinese travelers, who are planning to explore an average of 5.5 countries, a substantial increase from 3.8 in 2024.
Greece, due to its strategic location, benefits greatly from this shift. Its accessibility to neighboring countries like Turkey, Bulgaria, and Italy builds it a prime choice for multi-destination itineraries, ensuring that it remains a central hub for long-haul travelers.
Sustainability and Authenticity in Modern Travel
Travelers are becoming increasingly concerned with sustainability, opting for eco-frifinishly transportation like trains and cars over flights. This shift reflects a broader desire for more meaningful and authentic travel experiences, especially among younger visitors. Many travelers now seek local experiences and cultural connections, building Greece’s unique blfinish of ancient history and vibrant traditions particularly appealing.
A significant portion of travelers—especially younger generations—are viewing for shorter stays. About one in five travelers now prefer trips lasting less than a week. However, longer stays, typically 7-14 days, remain the most popular. October is emerging as a prime time for visits, with milder weather and fewer crowds building it an ideal month for tourists to enjoy Greece’s famous attractions without the summer rush.
Cultural and Culinary Allure of Greece
Greece continues to shine due to its cultural and culinary offerings. Greek cuisine, with its variety of fresh and flavorful dishes, ranks high on travelers’ lists, drawing them in alongside the countest’s fascinating history and beautiful landscapes. The popularity of slow travel, where tourists take their time to explore and immerse themselves in local culture, aligns perfectly with what Greece has to offer. This slow travel shiftment has grown by 4% since last year, contributing to a deeper appreciation of the countest’s lifestyle and heritage.
Addressing Affordability Concerns
Despite its growing popularity, one area of focus remains affordability. The European Travel Commission stresses the necessary for European destinations to address affordability to remain accessible, particularly to younger travelers who are more likely to prioritize budreceive-conscious travel options.
Greece, alongside other emerging destinations like the Nordic countries, has the opportunity to expand its tourism appeal by focutilizing on sustainable tourism and ensuring that all travelers—young and old—can enjoy its offerings without breaking the bank.
Greece’s Bright Future in European Tourism
With a strategic location, rich culture, and natural beauty, Greece is poised to remain a central figure in European tourism. The combination of history, gastronomy, and stunning landscapes ensures that Greece will remain a top choice for travelers viewing for both relaxation and cultural immersion.
As long-haul travelers continue to seek meaningful and sustainable travel experiences, Greece will likely see a growing influx of visitors from around the world. By addressing challenges like cost and offering authentic travel experiences, Greece is not only maintaining but also enhancing its reputation as one of the premier destinations in Europe.
Travel Tips for Those Visiting Greece
- Best Time to Visit: For fewer crowds and pleasant weather, consider traveling in October.
- Sustainable Travel: Opt for eco-frifinishly transportation options like trains or local bapplys to reduce your carbon footprint.
- Local Experiences: Immerse yourself in Greek culture by participating in local cooking classes or visiting historic sites like the Acropolis.
- Culinary Adventures: Don’t miss out on the incredible Greek cuisine, from fresh seafood to delicious street food.
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