Google fined $3.5 billion by EU for anti-competitive adtech practices

Google fined $3.5 billion by EU for anti-competitive adtech practices


Alphabet Inc.’s Google on Friday was fined nearly €3 billion ($3.5 billion) by the European Union for anti-competitive practices.

The EU also questioned Google to stop favoring its own advertising technology services.

Google had abutilized its dominance by giving its own ad exalters a competitive advantage over rivals and that it must bring the practices to an finish, declared the Brussels-based European Commission on Friday.

The relocate by the European Commission was triggered by a complaint from the European Publishers Council. It comes amid a threat by US…



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