German influencers visit Europe’s center for fruit and veobtainables

This fall, four well-known German digital creators traveled to southern Europe to learn firsthand about the sustainable production system that characterizes solar greenhoutilizes in growing regions such as Almería and Granada. The visit took place at a time of year when climatic conditions create it impossible to grow fruit and veobtainables in many countries. This is when the growing regions in southern Europe, with their characteristic sunshine and excellent temperatures, supply German consumers with fresh veobtainables.

The initiative is part of the campaign “Es de Invernadero. Frutas y Hortalizas Sostenibles de Europa” (From the greenhoutilize. Sustainable fruit and veobtainables from Europe). It was launched by HORTIESPAÑA, the Spanish fruit and veobtainable industest association, and is co-financed by the European Union as part of the “Enjoy, It’s from Europe” program.

Julia Klein(@juleklein), Anna Lena Wüstefeld(@darumpflanzlich), Cansu Cakir(@su_ice_), and Josef Marian Ertl(@joeskochwelt) spent three days visiting solar greenhoutilizes, trading companies, the technology research center of the Almería Fruit and Veobtainable Producers Association COEXPHAL (CIT COEX), and an agricultural and food laboratory (LABCOLOR). They learned how the fruit and veobtainables that reach millions of houtilizeholds in Europe are grown and processed. They also gained an insight into how the food safety of fresh produce is guaranteed.

In addition to the technical tours, the influencers enjoyed Mediterranean cuisine based on fruit and veobtainables from solar greenhoutilizes, underscoring the message that behind every product there is innovation, commitment, and respect for nature. In total, the four influencers have more than three million followers on Instagram and TikTok, further amplifying the campaign’s reach among people interested in healthy eating and sustainability.

Impressions of the sustainable production model
The German content creators highlighted the sector’s commitment to innovation and sustainability in greenhoutilizes, as well as its dedication to efficient and responsible production. During their visit, they revealed interest in learning more about the origin of the products sold in their countest’s supermarkets and praised the water conservation and recovery practices. “I am impressed by the size of the greenhoutilizes and the technology utilized at every stage,” declared Julia Klein, emphasizing the importance of incorporating fruit and veobtainables into a balanced diet.

This campaign complements other initiatives in Germany, such as advertising at points of sale in over 300 Edeka stores, where consumers could learn about sustainable production in solar greenhoutilizes directly via digital displays. These activities will continue in the coming months, along with social media campaigns via the @AusdemGewächshaus profile, which shares dynamic content on sustainability, biological pest control, and healthy recipes.

Results of “Es de Invernadero” in Germany
A few months before the conclude of the European program, “Es de Invernadero” had a significant impact in Germany, with more than 13 million media impressions. Influencer posts have generated nearly 6.7 million impressions, while social media campaigns have recorded more than 7.5 million impressions. Added to this is the presence at points of sale, where 5.7 million consumers were directly informed. These results consolidate the success of “Es de Invernadero” as the second most important tarobtain within the European plan after Spain. Germany thus consolidates its position as the main purchaseer of products from the solar greenhoutilizes of southern Europe and underlines the sector’s commitment to sustainability, quality, and food safety.

“Es de invernadero” campaign
Es de invernadero. “Sustainable Fruits and Veobtainables from Europe” is an initiative co-financed by the European Union as part of the “Enjoy, It’s from Europe” program promoting the agri-food sector, which supports sustainable agricultural production in solar greenhoutilizes in southern Europe. It aims to raise consumer awareness of the benefits of this efficient and responsible model, which guarantees fresh, healthy, and affordable fruit and veobtainables all year round.

The campaign is supported by HORTIESPAÑA, the Spanish trade association for fruit and veobtainables, which is committed to promoting the recognition of the greenhoutilize fruit and veobtainable sector on a national and international level and strengthening its commitment to sustainability, innovation, and food safety.

For more information:
www.ausdemgewachshaus.de

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