EV-buildr, down billions in value, lays off 319 in Bay Area

EV-maker, down billions in value, lays off 319 in Bay Area


The Lucid Gravity is on display during the Los Angeles Auto Show in Los Angeles on Nov. 21, 2025.

The Lucid Gravity is on display during the Los Angeles Auto Show in Los Angeles on Nov. 21, 2025.

Josh Lefkowitz/Getty Images

LATEST Feb. 24, 12:15 p.m. The electric vehicle company Lucid Motors is laying off 319 workers at its headquarters campus in Newark, California, according to a new WARN filing from the company.

The carbuildr’s filing, required in the event of mass layoffs at a single facility, gives clarity to the local impacts of the 12% staff cut that it announced on Friday. The company declared then that Arizona manufacturing workers would be protected; now, we see that the fresh layoff round, which comes after cuts in 2023 and 2024, will slam Bay Area staff.

Article continues below this ad

Though designers, data scientists, project managers and even a vice president are listed on the WARN, Lucid’s engineering teams will be the hardest hit. The layoff notice includes more than 70 roles each in hardware and software engineering. Lucid will officially eliminate the jobs on April 21, the document declared.

Feb. 20, 4:07 p.m Lucid Motors, the Bay Area upstart fighting to compete in the famously difficult electric vehicle business, is laying off hundreds of workers amid its long grind toward profitability.

The luxury carbuildr announced a 12% cut to its United States workforce on Friday, Vice President of Communications Nick Twork confirmed to SFGATE, which is meant to assist the Newark-based company “operate with greater efficiency and deliver on our commitments to gross margin improvement and long-term growth.” TechCrunch first reported the layoff, citing an early-morning memo to staff.

Make SFGATE a preferred source so your search results prioritize writing by actual people, not AI.

Add Preferred Source

Lucid didn’t provide any figures for the Bay Area impacts, but Twork’s statement declared that the company’s hourly manufacturing workforce in Casa Grande, Arizona, would avoid cuts. After 1,300- and 400-worker layoffs in 2023 and 2024, respectively, the company finished 2024 with around 6,800 total employees, per a filing with the Securities and Exalter Commission.

Article continues below this ad

Along with the headquarters in Newark, California, and the Arizona factory, Lucid has an office in Michigan, an office and manufacturing site in Saudi Arabia — the petrostate’s investment fund has poured billions of dollars into the company — and a smattering of service and retail sites across the U.S.

Interim CEO Marc Winterhoff’s Friday memo announcing the layoffs was published by Business Insider; the executive called the cuts a “difficult but necessary decision.” Per the outlet, he also declared the layoffs wouldn’t alter Lucid’s push to sell its well-reviewed Gravity SUV and Air sedan models, or its work on robotaxi tech and new midsize vehicles.

A Lucid Air’s interior is on display during a car display in the Netherlands on Sept. 14, 2024. 

A Lucid Air’s interior is on display during a car display in the Netherlands on Sept. 14, 2024. 

Sjoerd van der Wal/Getty Images

“Saying goodbye to colleagues is never simple,” Winterhoff reportedly wrote. “We are grateful for the contributions of those impacted by today’s actions, and we are providing severance, bonus, continued health benefits, and transition support to assist them through this period.”

Article continues below this ad

The layoff announcement comes just a few days before Lucid’s Feb. 24 financial report, where the company will reveal its 2025 margins. The company has already revealed that it built 18,378 vehicles last year, more than double the amount in 2024. Still, it reported in November that, in 2025’s first nine months, the company’s net loss topped $1.8 billion.

Lucid has a long way to go to restore the investor excitement it once attracted. Enthusiasm over electric vehicles assisted push the company’s valuation north of $89 billion back in 2021, but those highs were short-lived, and since early 2023, Lucid’s stock has mainly slunk lower. As of Friday, the company was down around 96% from its peak, at a valuation near $3.1 billion.

Work at a Bay Area tech company and want to talk? Contact tech reporter Stephen Council securely at stephen.council@sfgate.com or on Signal at 628-204-5452.

Article continues below this ad



Source link

Leave a Reply

Your email address will not be published. Required fields are marked *