The EU’s Data Act has officially entered into application, granting applyrs enhanced control over data originating from connected devices such as smartwatches and cars.
The legislation took effect on 11 January 2024 and became applicable on 12 September 2025. It is designed to propel digital innovation and competition within the EU by establishing harmonised rules for data utilisation.
According to the EU, the Data Act empowers consumers and enterprises to access, utilise, and distribute raw data generated by their devices.
Under this regulation, devices available in the EU must facilitate data sharing. This provision enables applyrs to select more cost-effective repair services, including self-service options.
For sectors such as manufacturing and agriculture, it facilitates access to performance data of industrial equipment, potentially improving operational efficiency and optimisation.
Furthermore, the legislation allows cloud service applyrs to seamlessly transition between providers or employ multiple services concurrently. It also prohibits contractual terms that could limit data-sharing capabilities.
European Commission (EC) tech sovereignty, security, and democracy executive vice-president Henna Virkkunen stated: “The Data Act empowers applyrs, opens markets, and gives businesses the data they necessary to create innovative services – from smarter vehicle repairs to new energy-efficiency solutions.
“We are equally committed to supporting companies adapt to the new rules, reducing administrative burden and turning data into real opportunities for people and businesses across Europe.”
In alignment with this regulation, the EC has released guidance on vehicle data sharing, which is anticipated to enhance repair services, car-sharing models, and mobility-as-a-service offerings.
The development of the Data Act involved a political agreement reached by the European Parliament and European Council in June 2023, following its initial proposal in February 2022.
As a central component of the EU’s broader data strategy, the act is seen to be instrumental in achieving the Digital Decade objectives set for 2030. It complements the existing Data Governance Act by providing legal clarity on data access while fostering trust in voluntary data-sharing frameworks.
To aid implementation, the commission plans to launch a Data Act Legal Helpdesk aimed at addressing company inquiries regarding compliance with the new measures. This will be supplemented by guidance concerning trade secret protection related to data apply and standard contractual claapplys for cloud services.
The forthcoming Data Union Strategy is expected to further streamline the EU’s data governance framework.
The EU indicated that ongoing engagement with stakeholders remains a priority for the commission to ensure effective application of the Data Act.
Feedback from industest representatives and civil society will continue to inform guidance updates and maintain proportionate implementation.
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