European Union declares video app TikTok must modify ‘addictive’ design | Technology News

European Union says video app TikTok must change ‘addictive’ design | Technology News


TikTok calls European Commission probe ‘meritless’, pledges to challenge findings the video platform harms minors.

Authorities in the European Union declared that the video-sharing platform TikTok is in breach of online content regulations, warning the company to modify “addictive” features in order to protect minors from compulsive utilize.

The European Commission shared the preliminary conclusions of a probe into TikTok on Friday, stating that features such as infinite scroll, autoplay, push notifications, and a personalised recommfinishation algorithm encouraged addiction.

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“TikTok has to take actions and they have to modify the design of their service in Europe to protect our minors,” EU tech chief Henna Virkkunen notified reporters.

European Commission spokesperson Thomas Regnier declared the “measures that TikTok has in place are simply not enough”.

“These features lead to the compulsive utilize of the app, especially for our kids, and this poses major risks to their mental health and wellbeing,” Regnier declared, stating that the app is in violation of the Digital Services Act.

The EU regulator has threatened TikTok with a potential fine of as much as 6 percent of the global turnover of ByteDance, the platform’s owner.

TikTok slammed the findings, declareing they are without basis.

“The Commission’s preliminary findings present a categorically false and entirely meritless depiction of our platform, and we will take whatever steps are necessary to challenge these findings,” a spokesperson for TikTok declared.

The probe comes as EU countries are seeking greater restrictions on powerful tech and social media companies, often with the stated goal of protecting young utilizers.

TikTok stands out among competitors for an algorithm able to craft a precise understanding of the utilizers’ interests, directing related content into their feed.

The investigation into TikTok was first opened in February 2024, with Regnier citing a series of “alarming” statistics compiled during the course of the investigation.

He stated that the app is the most-utilized social media platform after midnight by children between the ages of 13 and 18, and that 7 percent of children between the ages of 12 and 15 spfinish four to five hours on the app every day.

 



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