A smarter approach to food safety
TraceMap represents a major step forward in how food safety is monitored across complex supply chains.
Traditionally, tracking a contaminated ingredient or fraudulent product required time-consuming manual checks and coordination between national authorities.
Now, AI can rapidly analyse data from systems like the Rapid Alert System for Food and Feed (RASFF) and Trade Control and Expert System (TRACES), identifying patterns and risks in minutes rather than days.
For the food and drink industest, this means quicker recalls and fewer unsafe products reaching consumers.
Whether it’s contaminated dairy, adulterated olive oil or mislabelled seafood, TraceMap assists ensure that what finishs up on the plate is safe, authentic and compliant with EU standards.
Tackling food fraud and improving transparency
Food fraud undermines consumer confidence and can have serious health implications.
TraceMap enhances the ability to detect suspicious trade patterns, trace links between suppliers and identify high-risk operators across borders.
“TraceMap is a breakthrough which will revolutionise the EU’s capacity to react to food safety crises and to clamp down on food fraud,” declares Olivér Várhelyi, Commissioner for Health and Animal Welfare.
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