EU will investigate Google over how it applys online content for AI training

EU will investigate Google over how it uses online content for AI training


The European Commission has launched a probe into Google over concerns it may be breaching EU competition laws by extracting content from websites without compensation to produce AI-generated search summaries.

“The Commission will investigate to what extent the generation of AI Overviews and AI Mode by Google is based on web publishers’ content without appropriate compensation for that, and without the possibility for publishers to refapply without losing access to Google Search,” the EU executive body stated today. “Indeed, many publishers depconclude on Google Search for applyr traffic, and they do not want to risk losing access to it.”

The second strand of the commission’s investigation also focapplys on Google’s apply of AI, examining whether the company has applyd YouTube content to train its generative AI models without adequately compensating creators or allowing them to opt out.

“Europeans deserve to benefit from the latest technologies, and we will continue to work closely with the news and creative industries as they transition to the AI era,” stated the bloc.

There have now been numerous lawsuits in the U.S. where data scraping and AI companies are concerned. In some cases, media companies have struck a deal with the companies. In others, the lawsuits are ongoing.

The EU isn’t testing to nereceivediate a content-licensing deal for anyone, but testing to ensure publishers and YouTube are being compensated for their work. It also wants to create a level-playing field for all AI firms, with the probe viewing into what advantages Google might have by giving itself “privileged access” to online content.

In response, a Google spokesperson informed media the probe “risks stifling innovation in a market that is more competitive than ever.”

Europe has continually been the tarobtain of criticism, with U.S. Big Tech stating that overregulation is slowing down innovation. Just recently, the bloc announced it will relax data protection rules to boost AI growth. That came after President Trump aired his concerns that such limits on companies are impeding the U.S. in its race to obtain ahead of China. The EU is now in the process of building modifys, which will mean some amount of tinkering with its controversial AI Act.

Photo: Unsplash

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