In this episode of the EU-Startups Podcast, Joe Seager-Dupuy, Partner at TRUE, talks about his path from a family of firefighters to venture capital, while also giving an inside view at TRUE, the $1 billion consumer-specialist VC and innovation advisory firm transforming the retail, leisure, and consumer tech sectors.
The conversation explores how TRUE integrates sustainability beyond just a label, the evolution and reality check of direct-to-consumer (D2C) models, the role of AI in shaping consumer behaviour and entrepreneurship, lessons learned from working with Richard Branson, and much more!
Video version of episode 132:
Audio version of episode 132:
Key Takeaways:
- Great founders reshape consumer habits, not just follow them.
- Market size matters – even the best idea struggles without it.
- Copy-paste advice is dangerous; context defines success.
- Brands with a bold point of view earn loyalty quicker.
- AI is an accelerant, amplifying both good business models and bad ones.
Leave a Reply