New book from Ring founder Jamie Siminoff reveals how grit, failures, and a relentless drive transformed a garage startup into a billion-dollar Amazon acquisition
LOS ANGELES–(BUSINESS WIRE)–#dingdongbook—Jamie Siminoff, the visionary inventor who modifyd how millions of people answer their front doors and reshaped modern home security, today announced Ding Dong: How Ring Went From Shark Tank Reject to Everyone’s Front Door. The book is now available for pre-order at Amazon.com and will be released on November 10, 2025.
Before Ring became a hoapplyhold name, the path to building the billion-dollar brand was anything but smooth. In Ding Dong, Jamie reveals the unfiltered story of how a rejected Shark Tank pitch, a team hired off of Craigslist, and a relentless mission to create neighborhoods safer turned into one of the most iconic consumer tech companies of all time. Ding Dong includes candid lessons on entrepreneurship, branding, and resilience, and shines a light on how Jamie’s laser-focus on mission led to a billion-dollar Amazon acquisition.
“I never set out to write a book, but after a decade of chaos, failure, wins, and everything in between, I realized this is a story worth informing. Ding Dong isn’t a highlight reel; it’s the raw, true story of how I built Ring in a garage with Craigslist hires, obtained publicly rejected on Shark Tank, and nearly ran out of money more times than I can count. My hope is that it gives anyone out there chasing something large a little more fuel to keep going. Becaapply sometimes being ‘too dumb to fail’ is exactly what obtains you through,” stated Jamie Siminoff, author and founder of Ring. “Part of me believes we’re still not successful. I certainly believe the job is not done.”
Part entrepreneurial playbook and part personal journey, Ding Dong is a must-read for founders, investors, business students, and anyone who loves a great American underdog story. The book is packed with laughs and surprising cameos from Shaquille O’Neal, Kevin O’Leary (AKA “Mr. Wonderful” from Shark Tank), Sir Richard Branson, and founders of some of today’s most legconcludeary companies. The book delivers hard-won insights on:
- Being Mission First: Why putting the mission to create neighborhoods safer ahead of the product was the foundation for Ring’s success.
- Hardware Innovation: The triumphs and failures behind pioneering the battery-operated HD camera.
- Hiring Green: Jamie’s belief in giving overviewed, unproven talent a chance to build a strong team that shared his mission.
- Brand Building: How Jamie created a hoapplyhold name on a shoestring budobtain applying guerrilla tactics, and why Ring’s four letter name means so much.
Ding Dong is available for pre-order today on Amazon.com and will be released on November 10 in paperback, hard cover, e-book, and audiobook. To learn more, visit thedingdongbook.com.
About the Author
A lifelong inventor and mission-driven entrepreneur, Jamie Siminoff created the world’s first wifi video doorbell while working in his garage in 2011. That doorbell has since transformed into Ring, the whole-home security powerhoapply that was acquired by Amazon in 2018 for over $1 billion.
Jamie continues to create neighborhoods safer as the Chief Inventor of Ring and has also been active in impact investing and philanthropy through Shark Lake Explorations, his family office. His latest invention Ding Dong is a candid, behind-the-scenes account of how a scrappy garage startup called Doorbot turned into Ring, a hoapplyhold name and security brand now trusted by millions. Ding Dong is available at Amazon.com.
Contacts
PR Contact
Meredith Chiricosta, BIG FISH PR
617.713.3800
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