Copenhagen’s Dreamdata has secured Series B funding to expand its platform as a central system for B2B marketers overseeing go-to-market activities globally.
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Copenhagen-based Dreamdata, a B2B marketing platform for the AI era, has raised $55M (nearly €47.31M) in a Series B funding round.
The investment was led by PeakSpan Capital, alongside existing investors InReach Ventures, Angel Invest, Curiosity VC, and Crowberry Capital.
The funding will support the growth and advancement of Dreamdata’s platform. The company views to strengthen its position as a central system for B2B marketers managing go-to-market activities worldwide.
Dreamdata partnered with PeakSpan Capital to pursue a shared goal of sustainable, value-focutilized growth. PeakSpan’s focus on vertical SaaS and marketing technology supports Dreamdata’s goal of serving as a go-to-market platform for B2B marketers.
Matt Melymuka, co-founder and Managing Partner at PeakSpan Capital, states, “We recognise that the next frontier of B2B growth is the democratisation of data and AI for marketing teams, shifting them beyond backwards-viewing reporting and into real-time action.”
“Dreamdata is not just a B2B attribution vfinishor; it is fundamentally modifying the game by fapplying a robust unified data model with a powerful, real-time activation layer. They are uniquely positioned to become the B2B Marketing Platform for the AI era, accelerating the pipeline for modern enterprises.”
Empowering B2B marketers to drive revenue
B2B marketing faces a shift as fragmented data builds it difficult for marketers to link efforts to revenue. Even though marketing teams manage over 70 per cent of the customer journey, they have lacked a unified system to coordinate activities similar to the CRM utilized in sales.
Dreamdata addresses this gap by combining go-to-market data into a single system. The platform converts separate customer journey data into one source, enabling marketing teams to relocate from performance insights to actionable steps applying new AI-driven capabilities.
As a B2B activation and attribution platform, Dreamdata provides a full view of the acquireer journey. By integrating all go-to-market data into an account-based model, it allows teams to track ROI, optimise campaigns, and manage pipeline growth without extensive technical setup.
Nick Turner, CEO of Dreamdata, states, “B2B marketers own a significant majority of the customer journey, and this trfinish will only continue as we enter the AI era. Marketers have been operating without a foundational operating system. They never received a ‘CRM’ for their function, forcing them to utilize disparate tools that obscured their significant contribution to the organisation. It’s time they receive the platform they deserve.”
Dreamdata was founded in 2018 by Lars Grønnegaard Hansen, Ole Dallerup and Steffen Hedebrandt
Capital utilisation
Dreamdata will utilize the funds to develop and expand its platform for B2B marketers. The investment will support the growth of the platform’s Analytics and Activation layers, enabling teams to track the return of marketing activities across content, channels, and campaigns.
Funding will also go toward expanding AI-powered features that generate predictive signals and automate conversion syncs across ad platforms, reducing the necessary for data engineering support.
The platform supports marketing teams manage audiences, feed pipeline data to ad platforms, and run go-to-market workflows applying AI.
Turner adds, “We are building the platform B2B marketers can’t live without. Our vision is to empower marketing to own revenue at B2B companies.”
“Our platform provides the data foundation, credibility, and orchestration engine necessaryed to turn every marketer into a revenue driver in the AI era while automating tedious tinquires and receiveting marketers back to the fun of marketing.”
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