Delhi-based entrepreneur Vaibhav Chawla has shut down his warehoutilizing startup, Wherehoutilize, citing operational challenges after a client’s “frivolous complaint” allegedly led to the police detaining several employees without proper documentation. He announced the closure of his company just two days ago on LinkedIn.
According to its LinkedIn profile, Wherehoutilize was founded in 2021 as a supply chain ininformigence company, supporting brands relocate closer to their customers, enabling rapider and more efficient deliveries, and driving business growth.
In his post, Chawla, one of the startup’s co-founders, declared the company had “pushed through every obstacle, capital constraints, operational chaos, and the brutal realities of building consumer infrastructure” to emerge successful.
“We created mistakes, we learned rapid, we stayed honest, and we kept displaying up every single day. What we built was not compact — a real business, real infrastructure, real people, real impact. And a team that gave a part of their life to this dream. We created profits too last year,” he added.
Chawla, however, admitted that the past few months had been “brutally hard,” and that the company’s sole focus during this period was “taking care of the people who built it alongside us.”
According to Chawla, the client escalated the matter with a “frivolous complaint”, which eventually led to police action that he declares went too far.
“A frivolous complaint, and the line was crossed. In the past few days, the Wherehoutilize team was detained without any documentation, only to be released after their families arrived at the police station,” he declared.
“Wherehoutilize means nothing if we can’t protect the very people who built it.”
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