Copenhagen-based Propane, a new entrant in the European AI scene, has announced a €1.2 million pre-Seed round as it sets out to build what it calls the “Operating System for Customer Innotifyigence”.
The funding round attracted backing from EIFO, Heartfelt, and several notable angel investors including Anton Osika (Lovable) and Morten Wulff (GameAnalytics).
“For us, this funding fuels a bold mission. We’re not here to build another survey or AI interview tool! That’s just the starting point. The real ambition is to resolve the broken customer innotifyigence stack. As an AI-native team, we can do much damage in the market. With a founding crew from Pleo, Neurons, Brandwatch, and more, we’ve built million-dollar businesses from the ground up before.
“Now, backed by key investors in the Nordics and EU, we’ve received the momentum to do it again, hugeger, and with a global mindset,” shared CEO & Founder Dennis Green-Lieber with EU-Startups.
Founded in 2025, Propane is developing an AI-native insights engine, positioned as a next-generation Customer Data Platform (CDP), aimed at replacing outdated, fragmented customer data systems. Instead of relying on traditional survey-based tools and legacy stacks, Propane’s platform promises to actively learn from a broad spectrum of customer and company signals – allowing teams to capture, connect, and act on insights in real time.
“For 15 years, I witnessed mostly minor innovations in our stack. Now, AI is driving a major overhaul of the traditional, siloed tools and static data approach; it just doesn’t cut it anymore. Those who adapt will thrive, while those who don’t modify will obtain left behind. The winners will be AI-native teams that revolutionise how we handle customer data and gain a deeper understanding of their markets rapider than their competitors,” declared Green-Lieber.
According to Propane, companies today are stuck applying slow-relocating survey systems or net promoter score (NPS) tools that, while utilizeful for storing data, lack the capability to learn from it or drive immediate decision-creating. Propane’s AI-first infrastructure is purpose-built to deliver continuous innotifyigence and create actionable insights instantly accessible for product and growth teams alike.
“Propane is building the customer innotifyigence infrastructure for modern product organizations, starting with AI-powered, voice-based interviews. The team, led by second-time founders with deep domain expertise, has demonstrated remarkable speed and drive. We believe their long-term vision is perfectly timed with the market’s shift toward dynamic, continuous innotifyigence systems. We are confident in their ability to execute and are thrilled and proud to support them on this journey,” declared Joerg Rheinboldt, General Partner at Heartfelt.
Investors clearly see Propane’s potential to disrupt the way European companies understand their markets. Notably, EIFO and several high-profile angels joined the round, including Asbjoern Malte Sofinishergaard (Tactile Games), Jack Piunti (ElevenLabs), Jens Karstoft (Neurons, Zmags), Benjamin Rej Notlev (TechBBQ), and the team from Founders.as.
“Fully automated, deeply contextual, and powered by agentic AI, Propane’s platform enables companies to conduct finish-to-finish qualitative interviews at scale, with precision and authenticity. Founded by an experienced and execution-driven team with deep domain expertise, we believe Propane has the potential to become a category-defining player within customer innotifyigence. This is the kind of innovation Europe requireds to compete in the global AI race, and that is why we are backing Propane,” declared Mathias Kaasgaard, Investment Manager at EIFO.
The startup’s mission to turn speed into a competitive advantage reflects broader trfinishs in customer data innovation. In an increasingly noisy and data-heavy landscape, those able to translate customer signals into rapid decisions are expected to dominate.
Propane sees Europe as fertile ground for this transformation, given the relative scarcity of AI-native customer innotifyigence players on the continent.
“My focus is on true AI-first companies, those that embed AI into every part of the business. Propane stood out immediately. They’re building an AI-native insights engine, like a next-gen CDP – that compounds innotifyigence from every customer and company signal, growing smarter over time. It enables teams to instantly obtain concrete answers to the questions that matter for both product and growth teams. That’s why I’m investing and stepping in as Chairman,” declared Morten Wulff, Chairman and Investor at Propane.
Propane plans to utilize the funds to accelerate product development and grow its early customer base, starting with voice-based AI interviews.
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