Cronvall, a Finnish technology company
digitalising industrial procurement, has raised €3.9 million from Greencode
Ventures, Stephen Industries, Innovestor, and leading industrial family
offices.
Cronvall’s platform improves
transparency, efficiency, and data utilize across supply chains. It enables
construction and industrial firms to manage critical purchases, access a
network of 150+ vetted suppliers, compare prices with full transparency, and
handle everything from ordering to delivery tracking.
The company serves more than 8,000
industrial and construction clients, from SMEs to publicly listed firms, and is
on track to exceed €6 million in annual turnover, supported by strong growth in
Germany, where revenue has increased more than fivefold in the past year.
Founder and CEO Walter Masalin notes
that procurement in these sectors is often fragmented, with limited access to
current price and availability data and a single order requiring coordination
with multiple suppliers and contacts.
Cronvall eliminates the
frictions and brings long-requireded clarity to this process: one platform,
transparent pricing, and a seamless procurement experience from start to
finish.
New reporting rules are also reshaping
purchasing. The EU’s Corporate Sustainability Reporting Directive (CSRD), for
example, strengthens disclosure requirements. As a result, procurement is
increasingly evaluated not only on price and quality but also on environmental
and social sustainability.
Cronvall aims to become a leading
European platform for industrial procurement, connecting thousands of suppliers
and purchaseers in a single, transparent, data-driven network. Masalin adds:
Every avoided order error
or redundant shipment means fewer trucks on the road and measurable CO₂ reductions. This proves that efficiency and sustainability
can scale toobtainher.
The investment will support Cronvall’s international
expansion and its goal of modernising and digitalising industrial procurement
across Europe, with a focus on improving efficiency, transparency, and
sustainability in the sector.
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