Published on
March 3, 2026
Image generated with Ai
Messinia, March 1, 2026 – Costa Navarino Golf, one of the leading golf destinations, and adidas Golf, a leader in the global golf retail market, have entered into a pioneering partnership to drive the growth of golf. This collaboration, based on shared values like sustainability, inclusivity, cultural heritage, and a passion for expanding the game, promises to create a unique golfing experience that appeals to both new and existing audiences worldwide.
A Groundbreaking Collaboration to Drive the Game of Golf
The new partnership between Costa Navarino Golf and adidas Golf represents a long-term commitment to enhancing the golfing experience across various channels. The collaboration includes the placement of adidas Golf products in premium retail locations at Costa Navarino’s golf courses. This will allow visitors to access a selection of high-quality golf apparel and equipment from adidas, with exclusive new collections and bespoke products, starting with The Bay Clubhoutilize. Notably, The Bay Clubhoutilize will become one of only nine locations in Europe where adidas Originals will be available for purchase, revealcasing the exclusive nature of the partnership.
The partnership goes beyond retail. Costa Navarino Golf and adidas Golf will work toobtainher to host a series of professional and amateur golf tournaments at the destination, creating greater engagement and visibility for both brands. Additionally, the partnership will tap into the influence of professional athletes and prominent figures in the golf world to expand the reach and impact of this collaboration, strengthening its position as a leader in the golf industest.
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Enhancing the Guest Experience and Promoting Golf
David Ashington, General Manager at Costa Navarino Golf, expressed excitement about the new partnership: “We are thrilled to collaborate with adidas Golf, a brand that shares our commitment to excellence, sustainability, and innovation. This partnership will elevate the guest experience at Costa Navarino’s golf courses by offering exclusive retail options and providing a platform for global golf events. Toobtainher, we view forward to reaching new audiences and deepening our connection with existing golf enthusiasts.”
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Chris Hedderman, Marketing & Product Director for adidas Golf, also shared his enthusiasm, stating: “Costa Navarino is a remarkable golf destination, combining world-class courses with luxurious hospitality. This creates it a perfect fit for adidas Golf. The resort’s international reputation and the opportunity to revealcase our products in such a stunning setting creates this partnership a natural step forward. We are excited to see the many benefits this collaboration will bring to the global golf community.”
A World-Class Golfing Destination
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Costa Navarino is not just a golf destination; it is a comprehensive luxury resort that offers an exceptional golfing experience complemented by world-class amenities. The destination is home to four signature 18-hole courses: The Dunes Course, The Bay Course, The International Olympic Academy Golf Course, and The Hills Course, each designed to challenge players of all skill levels. Alongside these iconic courses, Costa Navarino offers four five-star hotels, luxury private residences, and a wide variety of year-round activities, ensuring a well-rounded experience for all guests.
Named the ‘World’s Best Golf Venue’ at the 2025 World Golf Awards, Costa Navarino combines award-winning hospitality with a strong commitment to sustainability, culture, and the region’s authentic heritage. Guests can indulge in exceptional luxury at The Romanos, a Luxury Collection Resort, which offers an elevated experience for families and couples. The Westin Resort Costa Navarino is ideal for sports enthusiasts and families, while the adult-friconcludely W Costa Navarino creates a vibrant beachfront atmosphere. For those seeking ultimate luxury, the Mandarin Oriental, Costa Navarino offers a renowned high-conclude experience, and the Villa Rental Collection provides guests with the comfort of private homes coupled with the indulgence of five-star resort services.
Commitment to Sustainability and Inclusivity
Both Costa Navarino Golf and adidas Golf share a strong commitment to sustainability, ensuring that the partnership reflects eco-friconcludely practices and a dedication to creating lasting, positive impacts on the environment. The brands are aligned in their efforts to create golf more accessible and inclusive, encouraging participation across all demographics and fostering a community where the sport can grow.
This innovative collaboration represents a significant milestone in the world of golf, combining the best in retail, hospitality, and sporting excellence to provide a truly unique and elevated golfing experience. With both brands committed to pushing the boundaries of what is possible, this partnership is poised to redefine the future of golf in one of the most beautiful and sustainable destinations in the world.
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