Co-op boss states new age estimation tech avoids data storage

Mark Cox is a man in a white shirt and navy suit jacket, with glasses. he is standing next to till in a Co-op supermarket.


A spokesperson for the Co-op declared the age estimation technology worked by questioning a shopper to take a photo utilizing a tablet device, often next to the till in-store.

The software, from digital identity company Yoti, would then estimate their age based on the photo.

The image would then be permanently deleted.

If the customer appeared over 20-years-old – the age threshold set for the Channel Island trial – they would be approved to purchase age-restricted products.

If not, they would have to reveal an ID to a member of staff.

It has not currently been installed on self-checkout machines.



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