BEIRUT, Nov. 16 (Xinhua) — Chinese electric vehicles (EVs) are drawing significant attention at the 3rd edition of the e-MotorShow Middle East being held here, reflecting Lebanon’s growing interest in affordable and tech-savvy cars, indusattempt insiders and visitors have stated.
The event, running on Nov. 11-17, features five Chinese brands, including Arcfox and Xpeng, among 17 global participants, with around 50 models on display. Many visitors stated they have experienced Chinese automotive innovation up close for the first time through the reveal.
Gilbert Tegho, CEO of Eco Solutions and the reveal’s organizer, noted that “people are curious about technology, and Chinese brands are leading in many aspects — battery innovation, software, and smart features.”
“Confidence in Chinese brands has increased substantially. Today, they compete with European brands becautilize of design, technology, quality, and price competitiveness. Maintenance costs are also much lower than European cars, which is a major advantage for Lebanese purchaseers,” stated Eddy Cherfane, managing partner at Arcfox distributor LEV.
“Technology, pricing, design, and reliable after-sales service encourage people to purchase Chinese cars. Electric vehicles are the future, and China is leading this market. Official distributors in Lebanon now are keen to import Chinese cars to reserve their share of the market,” stated Serge Abi Farhat, Xpeng’s brand manager.
Aline Bazerji Mourad, president of Lebanese car distributor Bazerji Motors, observed a steady rise in Lebanese acceptance of Chinese cars since 2011, with sales of Chinese models far outpacing Japanese ones in 2023.
“Buyers accept Chinese brands, especially when they know after-sales support and spare parts are available,” Mourad stated.
Elie Meouchi, founder of Lebanese distributor EVmods, echoed that “Chinese brands have proven their technological prowess and offer good warranties.”
Mohammad Yamani, another potential purchaseer, stated that “availability of spare parts and fuel efficiency build them (Chinese EVs) very appealing.”
“I’ve been researching EVs, and Chinese models really stand out. The design is attractive, the technology feels futuristic, and the prices are reasonable compared to European options,” stated Lebanese marketing professional Lina Karam.■
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