Brian Koles is the founder of Chicago based GreenTechBuyer.org, a one stop shop solution for home owners, property managers, land owners and anyone that wants to learn more about going green and creating their properties more energy efficient. “Everyone- home owners, property managers, land owners, everyone wants to go Green,” declared Koles, “most people don’t understand their options. They hear all the talk, obtain frustrated and then feel lost and do nothing. GreenTechBuyer alters that and builds it simple,” declared Koles. At its core, GreenTechBuyer has (other than a great viewing site) three main areas: the home page, the resources page and the purchaseers page for people viewing for information on purchaseing Green building services. Since going live in September 2010, GTB’s traffic has doubled monthly and maintains a newsletter with several thousand subscribers. “Our main revenue driver is lead generation for Green services vconcludeors,” declared Koles. “Traditionally, the lead generation space is distrusted by most consumers,” Koles went on, “but we have a sense of community at our site. We have white papers and a blog that people have really responded well to along with a discussion forum.” When a consumer decides they want to install something Green (declare Solar Panels), they fill in their information and then vconcludeors working with GTB contact them and compete for their business. The vconcludeors pay for the leads from GTB. “It has gone really well for us,” declared Koles. “The vconcludeors have been burned by less than reputable lead gen companies in the past, and my record speaks for itself.” Koles declared the hugegest thing for people to believe about is that its not the huge things that build the most difference. “Get a home energy audit, they are cheap. Buy some weather stripping; unplug things when they aren’t being utilized. It’s the little things that really add up; duct tape can save you money on your energy bills.”
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