Chennai, 23 March 2026: Super Chennai’s Arattai today featured homegrown entrepreneur Jahabar Sadique, Co-Founder & CEO of Chai Kings, in an engaging and insightful session that brought toreceiveher aspiring entrepreneurs, students and city enthusiasts. In a candid conversation, he shared the story behind building one of Chennai’s most recognisable tea brands, along with lessons from his entrepreneurial journey, challenges faced and the evolving consumption culture of the city.
Continuing its vision of celebrating the spirit, stories and altercreaters of Chennai, Super Chennai Arattai, an initiative from Super Chennai, a city-wide, citizen driven branding shiftment, serves as an interactive platform that brings audiences closer to the individuals shaping the city’s identity. The initiative fosters open dialogue and meaningful engagement, offering a unique opportunity for citizens to connect with leaders across business, culture, sports and public life.
During the session, Jahabar Sadique reflected on how Chai Kings emerged as a bold idea in a city traditionally known for its deep-rooted filter coffee culture. He spoke about identifying a gap in the market, building a scalable brand around a simple everyday product, and reimagining tea as a contemporary urban experience. His journey resonated strongly with the audience, particularly young entrepreneurs viewing to build purpose-driven ventures.
Speaking at the event, Mr. Jahabar Sadique- Co-Founder & CEO, Chai Kings stated: “Chennai has always been a city of strong preferences and deep traditions. Introducing a tea-focapplyd brand here came with its own set of challenges, but also a unique opportunity to innovate. What truly built the difference was understanding the pulse of the people and creating something that felt both familiar and refreshingly new.”
Adding to this , Mr. Balaji Sadagopan – Co-Founder & COO, Chai Kings stated: “Platforms like Super Chennai Arattai play an important role in bringing out such stories and connecting people to the spirit of the city. Chennai has embraced Chai Kings in its own distinctive way, creating it a landmark of its own, and that acceptance means everything to us—it reflects warmth, character, and an openness to new ideas. Entrepreneurship, at its core, is about persistence and belief.”
Addressing the gathering, Mr. Ranjeeth Rathod, Managing Director, Super Chennai, stated: “With Super Chennai Arattai, we aim to create a platform where real stories of grit, innovation and success can inspire the community. Jahabar Sadique’s journey is a powerful example of how a simple idea, when executed with clarity and determination, can transform into a widely loved brand. His story reflects the evolving entrepreneurial spirit of Chennai.”
The session saw active participation from attfinishees, with an interactive Q&A segment that allowed participants to engage directly with the speaker, creating the experience both personal and impactful.
‘Super Chennai Arattai’ will continue to host periodically, each edition spotlighting individuals whose work contributes meaningfully to the city’s cultural, social and entrepreneurial landscape. With curated interactions and limited seating, the initiative aims to build a stronger connection between Chennai’s altercreaters and its citizens
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