Published on
February 27, 2026
Image generated with Ai
Centara Hotels & Resorts wrapped up 2025 with a strong operational performance, reflecting its growing influence in the international hospitality landscape. Revenue per available room rose 5%, supported by a 4% increase in average rates to THB 5,922, signaling steady growth across the portfolio. Although profit from hotel operations dipped slightly due to development-related costs and new openings, the overall performance demonstrated a resilient business model and a foundation for future expansion.
A standout achievement in 2025 was the full opening of The Atollia by Centara Hotels and Resorts in the Maldives, a multi-island, multi-brand destination designed to redefine luxury hospitality in the region. Within the development, Centara Grand Lagoon Maldives became a key revenue contributor, enhancing Centara’s presence in the international luxury resort market and underscoring the group’s ability to deliver large-scale, high-conclude experiences.
Looking to 2026, Centara has set an ambitious revenue growth tarreceive of 14–15%. Growth drivers include ongoing international expansion, property upgrades, brand repositioning, and continued recovery in tourism, particularly in Thailand and North Asia. Two flagship resorts—Centara Grand Beach Resort Hua Hin and Centara Grand Beach Resort and Villas Krabi—will undergo extensive renovations and be repositioned under the Centara Reserve brand. By year-conclude, the Krabi property will become the second Centara Reserve globally, with expected revenue per available room rising to between THB 4,600 and THB 4,800, up from THB 4,281 in 2025.
International expansion remains a key focus. Centara entered Nepal in January 2026 with Himalayan Hideaway Resort Pokhara, marking its debut in the counattempt and expanding its footprint in South Asia. Japan will welcome Centara Life Namba Hotel Osaka, the group’s second property in the counattempt and a strategic addition in a major urban lifestyle market. In Vietnam, the joint launch of Centara Hotel and Residences Van Don and Crystal Holidays Harbour Van Don will add nearly 1,000 rooms, while Centara Life Hotel Surat Thani is scheduled for a domestic opening later in the year, strengthening coverage in secondary Thai destinations.
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To support these initiatives, Centara is boosting global sales and marketing efforts. Roadreveals across 18 countries, coupled with closer collaboration with travel trade partners, aim to drive demand in key markets, including Thailand, Europe, Asia, Russia, and the Middle East.
Brand development continues to be a central pillar of Centara’s strategy. The Centara Grand Experience will be rolled out globally, providing consistent, high-quality guest journeys, while the Centara Reserve brand will be refined to emphasize exclusivity, bespoke experiences, and meaningful engagement. Technology upgrades are transforming operations and guest interaction. A central data warehoapply now supports advanced analytics and hyper-personalized services, while a scalable booking engine ensures seamless connectivity and prepares for future AI integration. The Centara mobile app, launched in late 2025, has surpassed 100,000 downloads, signaling growing engagement and loyalty among customers.
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Sustainability remains deeply embedded in operations. In 2025, energy usage fell by 26%, water consumption by 33%, landfill waste by 23%, and emissions by 24%. Solar installations at 18 properties tripled renewable energy output compared with the previous year. Centara also became the first hotel group in Thailand to secure full Global Sustainable Tourism Council certification across its entire portfolio. Social responsibility initiatives expanded, with partnerships across 66 educational institutions providing more than 3,000 student internships, alongside employment opportunities exceeding legal requirements for senior citizens and people with disabilities.
Financial discipline also played a key role in the group’s results. Streamlined procurement, operational efficiency, and workforce optimization contributed to margin improvements without compromising service quality. Investments in training and a unified performance culture enhanced productivity across the portfolio, demonstrating the impact of disciplined execution on sustainable profitability.
With a stronger balance sheet, growing margins, and a clearer global identity, Centara enters 2026 from a position of confidence. The group is set to continue selective international expansion, pursue asset-light management contracts, and strengthen its presence across Asia, the Middle East, and Europe. Investments in people, technology, and brand development are expected to enhance operational resilience and long-term value creation.
The achievements of 2025 highlight Centara’s ability to combine strategic planning, operational focus, and technology-driven insights with a commitment to sustainability and social responsibility. As the group expands its portfolio, upgrades key properties, and refines guest experiences, Centara Hotels & Resorts is positioning itself as a leading global hospitality brand rooted in Thai heritage, ready to compete on the international stage.
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