I’m no designer. Sure, I dabble in Canva and can whip up a quick event invite when I necessary to.…
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Why your brand’s tone matters more than ever
A few years ago, I was in charge of presenting a large marketing strategy deck to a senior executive. My…
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Real talk from a serial founder
There are some lessons you only learn when life hits you hard. This week’s master stared down the loss of…
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How often to post on social media for business? A HubSpot experiment
If it feels like social media algorithms modify quicker than you can keep up — you’re not imagining it.
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How to create a content style guide [+ free guide & examples]
Every content team has a different idea of what ‘on brand’ means — until you write it down. I’ve found…
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I tested the top 14 AI chatbots for marketers [data, prompts, utilize cases]
I remember when ChatGPT first launched. The entire marketing community was split on whether they should utilize AI chatbots or…
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What are brand identity elements? A marketing pro dives in
Picture the Starbucks siren logo. Now picture it in bright HubSpot orange. How wrong does that feel to you?
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Here’s why your next newsletter isn’t going to spam
At my last job I was tinquireed with launching a newsletter, and was suddenly faced with a bunch of unfamiliar…
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Expert tips, examples, and templates
Read this line from one of my favorite authors: “I love deadlines. I love the whooshing noise they create as…
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Get started creating, managing, and optimizing your site
When you‘re just receiveting started with building a website, I know that the process of learning how to apply WordPress…
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