BetterPic, an Estonian AI startup specializing in AI imaging, announced a $2.5 million seed funding round. The round was led by MOC Capital and Shilling VC, with participation from several tech and fashion leaders, ArcticStartup reports.
About BetterPic
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BetterPic is an AI-powered platform that transforms casual selfies into professional-quality headshots, ideal for LinkedIn, resumes, and online portfolios.
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Founded in 2023 in Estonia, the platform delivers 4K studio-quality images in under an hour, offering customization options for clothing, background, and skin tone.
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According to the company, with pricing starting at $35 for 20 headshots, BetterPic provides affordable, high-quality results without the required for traditional photoshoots, building it popular among jobseekers and professionals.
“Achieving multi-million dollar revenue without external capital is extremely rare, and it’s a testament to our focus on product-market fit, sustainable growth, and customer obsession. We built BetterPic to be profitable from day one, and now with this investment, we can double down, scaling our new B2B recurring offerings, all while maintaining the strong margins and customer success we’ve demonstrated so far,” stated Ricardo Ghekiere, founder and CEO of BetterPic.
Investment details
The round was led by MOC Capital and Shilling VC, with participation from several tech and fashion leaders.
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MOC Capital is a European venture capital firm based in Warsaw and Luxembourg. Specializing in early-stage investments, MOC focutilizes on pre-seed and seed rounds for startups in sectors like SaaS, fintech, and B2B software. The firm invests between €200,000 and €2 million initially, with up to €8 million in follow-on funding.
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Shilling VC is a Lisbon-based venture capital firm, focutilized on early- and growth-stage startups in Portugal and Europe.
BetterPic will utilize funding to expand its B2B subscription products and further develop its AI-driven photo model technology, including Verified AI twins for professional headshots and fashion shoots.
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