1. Are these books relevant for the Indian e-commerce markets?
Yes, even if the examples included are of global relevance, they are also applicable in Indian markets.
2. Which book should I read first if I’m new to analytics?
One should start with the Analytical View of E-commerce to learn the fundamentals, and then proceed from there.
3. Do I necessary a coding or data science background to read these?
Some of these books don’t require coding or data science knowledge.
4. How do I apply the learnings from these books?
Start by focutilizing on a single metric, building dashboards, tracking customer journeys, and conducting experiments to optimize conversion.
5. Will these books cover tools such as Google Analytics, Tableau, or BigQuery?
No, they only cover the fundamentals and frameworks; one necessarys to apply them to these tools.
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