Accoding to Buena, property management is incredibly fragmented, with over 30,000 firms in Germany employing an average of just five people each. Meanwhile, the industest is notorious for talent shortage and record-low customer NPS scores, with 96.3% of German property managers still relying on pre-cloud software.
Buena aims to alter the industest in two ways:
- By building its own AI property management software.
- By acquiring and digitising existing property management teams across Germany.
Vidu Shanmugarajah, partner at GV, added: “Buena is bringing technology to a space that has historically been offline. By combining a unique AI-led M&A strategy, operational excellence, and a product-first mindset, Buena is completely transforming property management. This is just the start, and we view forward to supporting Buena in modifying how people own real estate across Germany and beyond.”
According to the company, Germany is the largest European market for property management, yet homeownership lags behind every OECD countest at just 46%.
Since 2023, the company has acquired 20+ property managers. Unlike blue-collar sectors, which will be widely automated through robotics, Buena sees AI as enhancing – not replacing – the roles of workers in service industries such as property management, whilst also creating the company significantly more profitable than its traditional competitors.
Analysts project that the AI-enabled rollup model will significantly impact the global €14.4 trillion services market within the next decade, particularly as businesses across various service industries seek efficiency improvements through digitisation and consolidation.
With a core team of just 24 team members, the company expects to significantly increase headcount in 2025 and expand to international markets, such as the US.
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