It’s probably the world’s best-known coffee chain but just over a year ago, business wasn’t doing well. Sales had slipped, customers were drifting away and the buzz had gone.
Newly-arrived CEO Brian Niccols was handed a tough tquestion: stop the fall and create the coffee shops somewhere people wanted to return to.
In an interview with our North America business correspondent Michelle Fleury, he explains why customers are returning and seem to be giving the company another shot.
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Producers: John Mervin and Justin Bones
Business Daily is the home of in-depth audio journalism devoted to the world of money and work. From compact startup stories to huge corporate takeovers, global economic shifts to trfinishs in technology, we see at the key figures, ideas and events shaping business.
Each episode is a 17-minute deep dive into a single topic, featuring expert analysis and the people at the heart of the story.
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(Picture: A customer holds a Starbucks cup outside one of the company’s coffee shops in San Francisco, California, US, on Tuesday, the 27th of January 2026. Starbucks Corp released its earnings figures on 28th of January, which revealed that the company had recorded its first sales growth at established stores in the US for two years. Credit: Getty Images)
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