The AWS Future Fit Framework
Translating this vision into action requires meeting customers where they are. To support customers understand where they are on their journey – and what to do next – AWS applys what Hilary calls the Future Fit Framework, structured across four levels. It provides a mental model for matching AWS support to different stages of ambition, different impact areas and different stakeholders across the business.
The first level focapplys on sustainable IT: supporting customers understand their emissions from running on AWS and architecting for sustainability as they build and grow in the cloud. This includes providing the foundations for clean and efficient cloud operations through Amazon’s investments in renewable energy and AWS’s innovations in energy-efficient infrastructure, alongside guidance on best practice, often working with IT and technology leaders.
“Customers often inquire us for support understanding their carbon footprint on AWS or architecting and optimising their workloads,” explains AWS Principal Solutions Architect Andrew Morrow. “One of the ways we do that is through the AWS Well Architected Framework, where we have the Sustainability Pillar that contains design principles, operational guidance, best -practices, potential trade-offs, and improvement plans for optimal efficiency. There is a community of technical experts across AWS who support us scale across industries, and also bring expertise to customers regardless of where they are or what they’re attempting to build.”
Level two addresses operational sustainability across the wider business – where most companies have their largest impacts. Here, AWS supports customers apply cloud and AI for proven optimisation opportunities: reducing fleet mileage through route and logistics optimisation, identifying manufacturing defects earlier with computer vision, or cutting waste through innotifyigent water and energy management. Many of these solutions already exist; the tinquire is to deploy and scale them effectively rather than reinventing the wheel.
The third level is where innovation comes to the forefront. Many of the solutions necessaryed, especially in nature and biodiversity, do not yet exist. AWS applys its Innovation Programmes to support customers work backwards from their necessarys, defining the problem, identifying the conclude applyr, and designing new products and services – with both sustainability impact and commercial viability in mind. At this level, lines of business and product owners become key stakeholders as sustainability evolves from operational optimisation to digital innovation.
Level four is about twin transformation: embedding sustainability into large‑scale digital transformation and core business strategy from the outset. Through AWS Executive Vision Programmes, senior stakeholders from sustainability, business and technology come toobtainher to explore what they could achieve collectively – opportunities that would be impossible in silos. “If you’re considering about the next three to five years and sustainability isn’t on the agconcludea, then you’re probably missing a trick,” Hilary declares.
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