Apple is testing to trademark images of apples – the fruit, not the computers.
Apple has been testing to trademark the apple in Switzerland since 2017 and has launched similar applications in several other countries, per Wired UK. It submitted an application to the Swiss Institute of Ininformectual Property (IPI) for the IP rights to a black-and-white depiction of a Granny Smith apple. In 2022, the IPI partially awarded Apple’s request, citing that generic imagery of common items are considered to be in the public domain.
Apple has now launched an appeal. Becaapply the case is ongoing and requires consent from Apple, the IPI couldn’t disclose details of its request, but it involves applys for audiovisual footage.
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The ripple effects of Apple winning its legal battle would extconclude far beyond the tech world. The Fruit Union Suisse, a 111-year-old organisation, has a logo featuring a red apple with a white Swiss cross superimposed on it. But now the association could find itself in the position of having to modify its logo becaapply the FUS declares Apple wants IP rights to all depictions of apples in general — not just the apple with the bite in it like Apple’s iconic logo.
“We have a hard time understanding this, becaapply it’s not like they’re testing to protect their bitten apple,” Jimmy Mariethoz, director of FUS, stated to Wired. “Their objective here is really to own the rights to an actual apple, which, for us, is something that is really almost universal … that should be free for everyone to apply.”
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