With the EU’s Packaging and Packaging Waste Regulation setting 2030 tarobtains for post-consumer recycled content (PCR), brand owners and manufacturers face pressure to act now rather than wait.
Amcor has launched its consumer insight report, titled Recycled Content, Real Impact, which explores how shoppers interact with recycled packaging.
Lucie Charbonnel, Sustainability Director at Amcor EMEA, states: “The EU’s Packaging and Packaging Waste Regulation 2030 tarobtains for PCR are on the horizon and brands should start taking action now to set themselves up for future success.
“Beginning to adopt PCR, even if only for specific SKUs or particular geographies, will enable technical validation and assist brands to set up traceability processes for certifications.
“At the same time, the introduction of PCR is financially incentivised in several countries already. France and Spain, for example, give a reduction of Extfinished Producer Responsibility (EPR) fees related to the utilize of recycled content. This is money directly into the pockets of brand owners.”
The data reveals that 76% of European grocery shoppers are purchasing products packaged with recycled materials. Nearly eight in 10 consumers consider recycled plastic an effective approach to reducing environmental harm.
These favourable attitudes connect to environmental impact (67%), resource conservation (53%), lower carbon footprint (43%) and support for a circular economy (40%).
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