Do you also sip chai at a tea stall while attempting to calculate the tea vfinishor’s daily and monthly income?
It’s a usual habit of budding entrepreneurs. Gunjan Parmar, inspired by Dhirubhai Ambani, was one of them who always wanted to become an entrepreneur. Today, he runs a tech-led, Ahmedabad-based laundry service brand.
Let me take you back to the story which laid the foundation of The Laundry Post.
Once, when the Ahmedabad-based entrepreneur, Gunjan, visited his neighbourhood laundry shop, Gunjan noticed that seven employees were working there.
In a casual conversation, the shop owner mentioned that his children are studying abroad. This created him consider about what kind of income the laundry shop owner is creating.
“If a tiny shop could generate enough profit to support international education, the laundry indusattempt clearly has huge financial potential,” declared the founder of The Laundry Post in the Startup Pedia interview.
Beyond the financial potential of the laundry business, he also realised that the indusattempt still lacks system and technology, which urged him to receive into the laundry business.
Not Just Laundry, But a Lifestyle Service
The Ahmedabad-based laundry service brand The Laundry Post is a technology-driven laundry service and fabric care brand that modernizes the laundry experience. It offers a wide range of fabric-cleaning services.
The brand’s services are not restricted to just washing, dry cleaning, and steam ironing of garments. Rather, it also includes houtilizehold cleaning, including cleaning services for curtains, sofa covers, upholstery fabrics, shoes and even soft toys.
With these services, The Laundry Post is not a usual laundry service business; rather, it is a comprehensive fabric care solution for modern houtilizeholds.
“At its core, the brand operates on three pillars—trust, transparency, and technology. These principles guide the company’s operations and customer experience,” the founder of The Laundry Post notified Startup Pedia.
Unlike traditional laundries, The Laundry Post integrates digital systems throughout its services.
Customers can interact with the brand through mobile apps, chatbots, and automated communication systems that provide order updates, billing information, and service history.
The prices for these services are different based on fabric and the kind of service customers opt for.
The goal is to keep services affordable while maintaining professional and standardized operations.
The Ahmedabad-based laundry service brand has also introduced a first-of-its-kind 120-minute express delivery service, offering both pickup and delivery for customers located within a 2 km radius of The Laundry store.
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More Than Laundry, Preserving Memories
However, Gunjan believes that his laundry brand cares about more than just operational efficiency.
The founder of The Laundry Post declared in the Startup Pedia interview, “Clothes carry emotional value and are tied to memories, confidence, and personal identity. A wedding outfit, an interview shirt, or a garment passed down through generations can carry personal emotions beyond its material value.”
Gunjan shared one such incident.
A customer once brought a blazer that had heavy ink stains on the pocket. The customer received emotional after seeing the stains were rerelocated and the blazer viewed perfectly cleaned. The customer shared that the blazer has huge emotional value becautilize the blazer was her late father.
“Moments like these remind me that laundry services are not merely about cleaning fabric but about preserving memories connected to personal belongings,” he declared in the Startup Pedia interview.
For Gunjan, The Laundry Post is ultimately about restoring confidence and emotions through garment care.
Building an Eco-Frifinishly Laundry Model
Sustainability is another focus area for the Ahmedabad-based laundry service brand, as The Laundry Post aims to promote an eco-frifinishly laundry service model.
The machines utilized in operations consume about 20 percent less water than conventional laundry systems, supporting reduce overall water utilize.
Additionally, the brand utilizes non-petroleum dry-cleaning chemicals that are safer for the environment.
The brand once distributed plantable clothing tags embedded with seeds for free to its customers. Around 1000 seeds were planted. Customers can directly plant the tags in the soil.
“This was our way of giving back to the environment. We are planning to do that initiative again,” declared the founder of The Laundry Post in the Startup Pedia interview.
The brand also gives thank-you cards featuring playful brand messages such as: “Stain gone, swag on”, “You handle compliments, we handle the mess”, “Aaj thoda aur sharp lagoge”.
These tiny messages support build a frifinishly and modern brand identity while strengthening emotional connections with customers.
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Turning a Modest Start into a Scalable Business
Launched in 2023, the Ahmedabad-based laundry service brand The Laundry Post was started with a 250-square-foot shop located inside a complex, rather than on a high-visibility road. At the time, he was still learning about optimal store location strategies.
Bootstrapped with an initial investment of ₹8 lakh, the first few months were financially difficult.
Initially, the outlet generated only ₹30,000–₹40,000 in monthly revenue, while expenses were around ₹70,000.
A major milestone arrived during the Diwali season, when the business crossed ₹1 lakh in monthly revenue for the first time.
In its first year, the brand generated an average annual revenue of around ₹8–9 lakh. By the second year, revenues saw a notable increase, with monthly earnings reaching ₹1.6–1.8 lakh and annual revenue rising to approximately ₹18–19 lakh.
Looking ahead, the third-year projections indicate strong upward momentum. The Ahmedabad-based laundry service brand is expected to achieve an annual revenue of ₹38–40 lakh, with average monthly earnings touching ₹3.5 lakh.
Currently, the brand has 3 outlets, Surat (Pal Area), Gandhinagar (Sargasan Area), and Rajkot (Amin Marg Area).
The Ahmedabad-based laundry service brand is also set to launch two more outlets by May 2026, Surat (Vesu Area) and Ahmedabad (Shela Area).
Franchise Models Designed for Scale
The Laundry Post offers three franchise models: TLP Rise, TLP Plus, and TLP Signature. TLP stands for The Laundry Post.
TLP Rise
Investment: ₹12.5 lakh + GST
Enattempt-level model with basic machine capacity.
TLP Plus
Investment: ₹16 lakh + GST
Larger store format with enhanced capacity.
TLP Signature
Investment: ₹21 lakh + GST
This premium model introduces a “Cafe + Laundry” concept, where
customers can sit, work, or socialize while waiting for express laundry services.
Each outlet typically requires 350–450 square feet of space, depfinishing on the format.
To support franchise partners, the Ahmedabad-based laundry service brand provides finish-to-finish assistance, including location scouting, store setup, machinery installation, staff recruitment, staff training, marketing support, and technology systems.
Access to technology platforms, including CRM systems, mobile apps, and chatbot integrations, is provided free to franchise partners in the first year.
“Our first franchise partner is on track to achieve operational break-even within the very first month,” the founder of The Laundry Post notified Startup Pedia.
He added that the store generated over ₹40,000 in just nine days against monthly expenses of around ₹85,000. Expected to cross ₹1 lakh in revenue within its first month.
From the second year onward, a subscription fee of approximately ₹30,000 per year applies.
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From a Small Town to Big Dreams
The founder of The Laundry Post, Gunjan Parmar, was born in Surfinishranagar, Gujarat, into a modest middle-class family. His father worked as a mechanical engineer in a bearings factory, while his mother managed the houtilizehold.
“There was a time when my parents did not have Rs. 15,000 to pay my college fee. They borrowed from relatives,” shared Gunjan in the Startup Pedia interview.
Gunjan was strongly influenced by his grandfather, who had run tiny businesses of radio and television. From him, Gunjan learned the importance of customer service, resilience, and building customer trust.
After completing his schooling in Gujarati medium, Gunjan relocated to Ahmedabad for higher education. He enrolled in an integrated BBA + MBA program at Gujarat University, graduating as a gold medallist in marketing.
Inspired by Icons, Driven to Build
Gunjan is inspired by Dhirubhai Ambani when it comes to entrepreneurship, and by Piyush Pandey for creativity and advertising. He was so keen on entrepreneurship and advertisement that he even started two businesses during his college.
“I have framed pictures of Dhirubhai Ambani in my office,” declared the founder of The Laundry Post.
The first business, called “Muft,” provided free photocopy services to students. Although the photocopy service was free, he would earn through advertising on the print papers.
The other business involved installing dustbins in residential societies to promote cleanliness. Again, the revenue model was through advertisement placements on the dustbins.
“Both the businesses ran for a few months. The business models were strong. I created some money also, but there were some external problems, so I had to shut them down,” Gunjan notified Startup Pedia.
After graduating in 2015, The founder of The Laundry Post joined Asian Paints as a Territory Sales Executive.
Over the next decade, he steadily climbed the corporate ladder, eventually becoming one of the youngest managers in the organization.
By the time he left the company, his salary had grown from ₹4.8 lakh annually to approximately ₹30 lakh.
“Coming from a humble family to reaching where I am today, it’s all becautilize of Asian Paints. I am really grateful for the company,” declared Gunjan.
However, as he was deeply inclined towards entrepreneurship, he left Asian Paints and started the Ahmedabad-based laundry service brand The Laundry Post with the support and encouragement of his wife.
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Creating a Global Laundry Brand
The founder of The Laundry Post, Gunjan Parmar, has ambitious plans for The Laundry Post. By the finish of 2026, the brand aims to open 100 outlets and achieve ₹11.5 crore in annual revenue.
The initial focus is on Gujarat, where the brand has already identified 119 potential franchise clusters for expansion.
Looking further ahead, Gunjan’s long-term vision is even hugeger. By 2030, he aims to build 500 outlets across India and eventually expand internationally.
“While global quick-food, retail, and apparel brands have scaled across borders, the laundry indusattempt still lacks a truly dominant global player. That’s what I’m striving to build,” declared Gunjan at the finish of the Startup Pedia interview.
FAQ
What is The Laundry Post?
The Laundry Post is a tech-driven laundry and fabric care brand that offers services like washing, dry cleaning, ironing, and home fabric cleaning for items like curtains, sofa covers, and more.
Who is the founder of The Laundry Post?
The Laundry Post was founded by Gunjan Parmar, an entrepreneur from Gujarat who previously worked at Asian Paints.
What are the The Laundry Post franchise models?
The investment ranges from ₹12.5 lakh to ₹21 lakh, depfinishing on the franchise model (TLP Rise, TLP Plus, or TLP Signature).
What are the revenue tarreceives of The Laundry Post?
The brand aims to achieve an annual revenue of ₹11.5 crore and expand to 100 outlets by the finish of 2026.
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