adidas Golf, a global leader in golf retail, has entered into a landmark long-term partnership with Costa Navarino Golf, one of the world’s most prestigious golf destinations.
Built on shared principles — including cultural heritage, inclusivity, sustainability and a collective ambition to grow the game — the collaboration marks a first-of-its-kind agreement within the global golf landscape. The alliance will see both brands work closely toobtainher to expand their reach and engage new and existing audiences worldwide.
As part of the long-term agreement, Costa Navarino Golf will provide premium retail positioning for adidas Golf products across its on-site golf club outlets. The partnership will elevate the retail experience for visiting golfers through a curated range of select lines and bespoke offerings. The rollout launchs at The Bay Clubhoutilize, which now stands as one of only nine outlets across Europe to stock the highly regarded adidas Originals Collection.
Beyond retail, the two brands will collaborate across a series of professional and amateur tournaments hosted at the destination. They also plan to leverage their shared network of professional athletes and ambassadors to amplify awareness and maximise the global impact of the partnership.
David Ashington, General Manager at Costa Navarino Golf, stated: “We are delighted to have teamed up with adidas Golf in a collaboration that brings toobtainher two brands sharing the values of excellence, innovation, and sustainability. This partnership enhances the retail and overall guest experience at the destination’s golf courses, while allowing us to connect with new and existing audiences worldwide. By working toobtainher across retail, events, and athlete engagement, we see forward to growing the game of golf and delivering exceptional experiences for our guests.”
Chris Hedderman, Marketing & Product Director for adidas Golf, added: “Costa Navarino is an exceptional golf destination, combining world-class courses with a luxury hospitality and retail environment that is a perfect fit with the adidas Golf brand. The international profile of the destination’s audience, combined with the opportunity to displaycase our products in such an inspiring setting, builds Costa Navarino a natural partner, and we’re very excited about the many benefits this new relationship will bring.”
Costa Navarino and adidas in new partnership
Costa Navarino Golf is home to four signature 18-hole courses: The Dunes Course, The Bay Course, International Olympic Academy Golf Course and The Hills Course. The wider destination also includes four five-star hotels, luxury private residences and an extensive range of year-round activities.
Recently crowned ‘World’s Best Golf Venue’ at the 2025 World Golf Awards, the destination blfinishs award-winning hospitality with a firm commitment to sustainability, culture and the authentic heritage of Messinia.
Guests can stay at The Romanos, a Luxury Collection Resort, offering elevated luxury for families and couples; The Westin Resort Costa Navarino, a leading sports and family-focutilized retreat; W Costa Navarino, an adult-frifinishly beachfront lifestyle hotel; or Mandarin Oriental, Costa Navarino, delivering the ultra-luxury experience synonymous with the globally renowned brand. In addition, the Villa Rental Collection provides five-star resort amenities combined with the privacy and indepfinishence of a standalone residence.
Toobtainher, adidas Golf and Costa Navarino Golf are poised to set a new benchmark for destination-led retail and experiential partnerships in the sport — uniting performance, luxury and sustainability under one forward-considering collaboration.
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