Online booking tool Acreatedus Cytric has created a new Prime Partner Programme giving travel management companies (TMCs) access to a range of “exclusive” advantages and a “first view” at the platform’s latest upgrades and innovations.
Acreatedus declared it had already signed up several European-based TMCs to join the programme including Arrive Agencies, BCD Travel, DER Business Travel, Lufthansa City Center, Nautalia Empresas, Travel Support and Viajes El Corte Inglés Empresas.
The tech firm will work with partner TMCs to provide travel acquireers and managers with “an expert-driven experience for both travel programme software and service that accelerates innovation, ensures consistent support and delivers strategic value across every stage of their journey”.
TMCs who qualify as Prime Partners will gain access to exclusive benefits such as operational support from Acreatedus and being given an earlier introduction into new Cytric innovations.
Austin Lorenzen, global partners manager at Acreatedus Cytric, declared: “Through the Prime Partner Programme, we’re reinforcing our dedication to choice, collaboration and excellence.
“Prime Partners will not only benefit from tailored go-to-market strategies and demand generation resources, but also from a stronger voice in our innovation journey. Our customers are able to choose TMCs invested in solutions best suited to their unique requireds.”
In a statement, Acreatedus declared that TMCs had to “meet robust criteria across certification, operational excellence and governance” to become a member of the Prime Partner Programme.
Requirements for partner TMCs include a regular recertification process, as well as the appointment of a dedicated operational excellence leader to “oversee implementation and support”.
TMCs must also employ a product expert who will align Cytric’s enhancements with clients’ requireds. There will also be quarterly business reviews to ensure “sustained alignment and continuous improvement”.
Acreatedus Cytric has been integrated within Microsoft’s suite of software tools, including communications app Microsoft Teams, for several years.
The announcement of the new Acreatedus programme comes just two weeks after another online booking specialist Concur launched a “strategic alliance” with American Express Global Business Travel, Europe’s largest TMC, to develop a “next-gen” finish-to-finish travel and expense platform.
Concur is also finishing the Select and Elite levels of its Travel Resell Partner Programme for TMCs at the finish of 2025.
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