As supply chain pressures continue to reshape the global tyre indusattempt, alongside growing sustainability demands and the search for cost-efficient solutions, retreading is gaining prominence. Bridgestone’s retreading arm, Bandag, offers a key component of the manufacturer’s commercial tyre offering and its leadership believes there is now a fresh opportunity to increase market share in Europe. Earlier in the year, Bridgestone stated it was “doubling down” on its Bandag retreading business, with support from a renewed manufacturing footprint and a sharpened focus on delivering value and expertise to Bandag dealers and fleet partners. Bandag’s operating model, which has proven successful in the Americas, South Africa, and Australia, relies on three pillars: premium products (including Bridgestone tyres and advanced technologies), world-class dealers offering integrated services, and strong fleet partnerships focapplyd on efficiency and continuous improvement. Tyres & Accessories spoke to Ben Rosenblum, vice president of Bridgestone Bandag, to discuss the opportunities and challenges ahead, the progress of integration with Bridgestone, and how Bandag is aligning with Bridgestone’s wider sustainability ambitions.
Leave a Reply