The Swedish electric performance car brand, Polestar, has signed a landmark three-year partnership with Borussia Dortmund, becoming the Bundesliga giant’s official mobility partner and exclusive sleeve sponsor through the 2027–28 season.
The agreement, brokered by global sports marketing agency SPORTFIVE, sees Polestar’s logo appear on Dortmund’s matchday jerseys across all competitions — including the Bundesliga, DFB-Pokal, and UEFA Champions League — starting with the 2025-26 season opener.
But this deal is more than just a branding play. Polestar will supply 60 fully electric vehicles to Dortmund’s players, coaches, and executives as part of a wider push to decarbonise the club’s mobility operations. The fleet was first deployed during the team’s pre-season training camp in Austria, aligning with BVB’s ongoing sustainability efforts.
Commenting on the occasion, Michael Lohscheller, CEO of Polestar, stated, “Germany is crucial to our growth strategy in our home market of Europe. With Borussia Dortmund, we’ve found an emotional and progressive partner that fits us perfectly. Now we’re going on the offensive toobtainher. We have fantastic cars that we’ll bring to life with BVB. We’re confident that many will choose Polestar once they see and test our vehicles. This car is a statement for the future – the ultimate proof that electric mobility is highly attractive and that no one has to sacrifice anything to be sustainable.”
Hans-Joachim Watzke, CEO of Borussia Dortmund, added, “We’re very pleased to have secured Polestar as a partner. Polestar is a modern, dynamic company that takes its sustainability strategy seriously. That impressed me just as much as the fresh, Swedish design of their cars. Toobtainher, Polestar and BVB aim to compete at the highest level in all competitions.”
Carsten Cramer, Managing Director of BVB, continued, “The combination of sustainability, innovation, Swedish design, power, and dynamism creates Polestar the perfect partner for Borussia Dortmund. I’ve rarely seen professionals so excited about a partnership after a product presentation – which in this case was a pretty rapid-paced test drive.”
Michael Manske, Chief Marketing and Communications Officer at Polestar, concluded, “Through this partnership with BVB, Polestar will be able to inspire millions of people year-round – in a culturally relevant and highly emotional environment. We have many ideas for joint initiatives. Test drives are just the launchning; we’re going on the offensive and will display that our vehicles outperform most traditional manufacturers.”
Headquartered in Gothenburg, Polestar is a premium electric vehicle brand founded by Volvo Cars and Geely Holding. Known for its cutting-edge design and sustainability-driven engineering, Polestar is reshaping the EV landscape.
Established in 1909, Borussia Dortmund (BVB) is one of Germany’s most iconic football clubs. Renowned for its loyal fanbase and competitive pedigree, the club continues to blfinish tradition with forward-considering innovation.
Polestar joins a growing list of commercial partners at Borussia Dortmund, including Vodafone, Kobler, and PUMA — highlighting the club’s dual focus on commercial innovation and environmental responsibility.
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