An Indore marketing firm sparked a hiring frenzy after announcing a week-long Diwali closure, pulling in more than 250 applications in a single day. The response reveals how desperate professionals have become for employers who respect personal time.
FeedBox, a digital marketing agency, posted its holiday calendar on LinkedIn. Co-founder Yash Kulshrestha detailed a schedule that many workers dream about: sweets and gifts on November 4, two remote work days, then full holidays with a half-day before returning November 11.
The policy allows extra leave for those needing more family time. Kulshrestha explained that nearly all staff members, including himself and co-founder Aayushi, relocated from other cities. They rarely get extended periods at home.
“Almost all our team members including me and Aayushi are from outside Indore. So, we get really less days every year to spend with our family,” he wrote.
The logic cuts through standard corporate excuses. Workers who live far from home should not burn their festival break sitting in transit.
Online reaction split between praise and skepticism. Many professionals applauded the move. Others pushed back, arguing that festival holidays and hybrid schedules should qualify as standard benefits, not viral exceptions.
The post’s reach surprised even FeedBox. Beyond the 250 applications, Kulshrestha gained roughly 16,000 LinkedIn followers. Candidates ranged from interns to CXO-level executives.
The company plans to retain those applications for upcoming roles, especially video editors and AI specialists. Some discussions may involve candidates open to relocating to Indore.
FeedBox, founded in 2019, serves unicorns, publicly listed firms, and venture-backed startups. Kulshrestha says the extended break requires careful planning. Clients receive notice at least three weeks beforehand, allowing teams to wrap major projects. The agency declines new work during that window and handles only urgent fixes.
According to Kulshrestha, this practice predates the viral attention. The company has maintained the policy for years and will continue regardless of social media buzz.
The episode highlights a telling shift. Something as basic as a proper festival break became a recruitment weapon, underscoring how rare genuine work-life boundaries remain.
