Mercy Corps Ventures has invested in Logidoo, a fast-growing logistics platform serving Francophone North and West Africa. The Senegal-based company offers an integrated suite of services including cross-border freight, last-mile delivery, merchant ERP integration, and a trucking aggregator in Côte d’Ivoire. Logidoo aims to digitise trade corridors connecting African producers to regional and diaspora markets. Founder and CEO Tamsir Ousmane Traore said the mission is to make cross-border commerce simpler and more accessible, while Mercy Corps Ventures’ Rofem Egbe praised the company’s local expertise and technological precision.
In-Depth:
Mercy Corps Ventures has announced an investment in Logidoo, a rapid-growing logistics platform operating in French-speaking North and West Africa. The company is building digital infrastructure to simplify cross-border trade and connect African producers, merchants, and consumers across key regional corridors.
Comprehensive Logistics Platform
Logidoo’s product suite spans the entire logistics value chain:
- Freight marketplace for cross-border shipments.
- Fulfilment and merchant ERP integration to streamline e-commerce operations.
- Last-mile delivery network in Senegal, enabling efficient urban distribution.
- Heavy freight and trucking aggregator in Côte d’Ivoire, consolidating demand for large-scale transport.
- Cross-border marketplace linking African producers to regional purchaseers and diaspora markets.
This integrated approach positions Logidoo as a one-stop platform for businesses seeking reliable, transparent, and scalable logistics solutions across Francophone Africa.
Strategic Importance
By digitising logistics corridors, Logidoo is addressing one of the region’s most pressing challenges: the lack of efficient, formalised systems for shifting goods across borders. These corridors are critical for connecting local production to markets, sustaining livelihoods, and ensuring resilience in the face of climate shocks.
Rofem Egbe, Investment Associate at Mercy Corps Ventures, commented:
Logistics corridors are the base layer connecting communities’ production to markets and maintaining that livelihood link even after climate shock. Logidoo is building that infrastructure corridor by corridor and doing it with the rare combination of deep local knowledge and technological precision.
Tamsir Ousmane Traore, Founder and CEO of Logidoo, added:
At Logidoo, we believe that logistics is more than shifting goods from one point to another; it is about connecting farmers to markets, businesses to opportunities, and communities to economic growth. Our mission is to build the trade corridors that will unlock Africa’s full potential by creating cross-border commerce simpler, more accessible, and more efficient for everyone.
